About The Marketing Associates

As an enthusiastic, hard-working and entrepreneurial individual, I founded The Marketing Associates to work with other professional service businesses to support them in their business growth through aligned and strategic marketing activity.

Having spent years in marketing and advertising agencies, I wanted to break the norm and offer business owners a far more strategic and streamlined approach to marketing. The Marketing Associates does this by briefing and managing all third-party marketing services to ensure a totally aligned marketing approach, delivery and results.

The Marketing Associates is responsible for creating a successful outsourced consultancy model, bringing together other marketing experts across all areas of the marketing mix from SEO to copywriter, social media to web designers, to enable our clients to have the very best marketing resources.

Since 2014 The Marketing Associates, formerly known as The Marketing Assistant – has worked for and supported a large variety of businesses across London and the South East, from a range of professional industry sectors. These included the re-brand and marketing strategy for a large Independent Travel Agency firm based across Kent & Sussex, outsourced Marketing Director for a top London Law firm, outsourced Marketing Director for a growing IFA business based across the South of England and directing the marketing campaign for the launch of a brand-new Kent leisure facility.

To read more about my experience please visit my LinkedIn page.

About Tabitha Beasley

Owner of The Marketing Associates

I am a strategic consultant working within the intersection of marketing, business development and AI for professional services firms. I support leadership teams navigate the opportunities and integration of AI within their
marketing strategy, enabling the making of informed and commercially sound decisions about where the technology can support growth, client engagement and operational effectiveness.

My strategic marketing approach focuses on aligning AI adoption with real business priorities, equipping teams with the understanding and skills they need, and developing practical strategies that move firms beyond experimentation towards responsible and effective implementation.

With more than 20 years’ experience in the marketing industry, I bring deep expertise across strategic planning, integrated marketing, consumer loyalty, direct marketing and digital transformation. I combine this broad marketing and commercial background with specialist knowledge in B2B professional service sectors such as law firms, accountancy firms, university enterprise units and manufacturing. My experience spans AI-enabled marketing transformation, B2B professional service strategy, branding, integrated campaigns, communications planning and digital launch strategies. I have worked across a wide range of global brands and organisations including Nectar, Oxfam, Royal Bank of Scotland, Virgin Holidays, Nestlé, Dove, McDonald’s, Nokia, O2, Orange, Vodafone and Sony.

I am known for my strategic insight and pragmatic approach. I help organisations cut through the noise surrounding AI and focus on the practical steps required to create real commercial value.

In addition to advisory work, I regularly deliver training, workshops and presentations for leadership teams and marketing professionals, helping organisations build the confidence, capability and strategic clarity needed to integrate AI into their marketing and business development functions.

Our Associates

Paddy White

Paddy White and her team bring an array of experience as a virtual assistant and they have a diverse background in administration. As the founder of Virtual Diamond, an award-winning virtual assistant business, she and her experienced team have played a crucial role in providing top-tier administrative support to small business owners and self-employed individuals who lack specific departmental support, providing a wide variety of back-office services for businesses including diary and email management, holiday and events bookings, onsite events management, bookkeeping and social media support.

Since its inception in 2014, Paddy has guided Virtual Diamond to become an indispensable partner for her clients. Her friendly approach and dedication to delivering quality results in order to exceed client expectations is a demonstration of her and her team’s skills and the commitment to excellence in the VA domain. 

In addition to her professional accomplishments and away from the keyboard, Paddy is a dedicated scout leader, a passionate netball player, and an aspiring world traveller.

Alexander Melville

Alexander is an Account Manager at the Marketing Associates, where he handles campaigns and day-to-day marketing for our university enterprise clients. With over nine years of marketing experience across the UK and USA, he brings a practical and creative approach to account management. Having originally worked with TMA as a client, he has first-hand experience of the client experience. This allows him to maintain a clear strategic direction while managing the day-to-day requirements of his accounts.

Alexander’s core expertise includes strategic marketing planning, building and managing budgets, presenting, interviewing, and overseeing teams. He also has board-level experience in events, and provides technical support through analysis of leads, SEO, and websites to make sure all content meets our high standard.

Hetvi Thakrar

Hetvi is an Account Executive at The Marketing Associates, with nearly a decade of experience working in the marketing field. She supports clients across a range of marketing and communication activities, with a particular focus on social media management, content creation and performance reporting. She manages social media channels, produces quarterly social media and Google Analytics reports, and helps clients understand how their marketing activity is performing.

Alongside this, she supports the delivery of newsletters, press advertising and client events, assisting with event promotion and marketing materials such as branded assets and giveaways. Hetvi works closely with clients to ensure their marketing activity is engaging, consistent and aligned with their wider objectives.

She holds a BSc (Hons) in Marketing and Psychology (dual honours), as well as a Master of Science (MSc) in Business Innovation and Entrepreneurship, combining academic insight with practical marketing experience.

Silvia Del Corso

Based in Isleworth, West London, PinkSEO Limited is a dedicated SEO agency that operates exclusively online. Managed and founded by Silvia Del Corso, our goal is to enhance our clients’ digital presence for maximum online impact.

We are committed to core values including transparency, effectiveness, ethical practices, reliability, trust, flexibility, work-life integration, respectful relationships, and building meaningful connections and collaborations. We prioritise resilience over stability, and we are deeply committed to our clients’ success through a data-driven approach.

PinkSEO offers a comprehensive suite of search engine optimisation services, tailored to meet the unique needs of each client. Our monthly SEO membership plans are designed to ensure sustainable growth and high-quality results. We also provide bespoke solutions for businesses with specific needs.

Our approach to website optimisation focuses on improving rankings and visibility by addressing technical elements and creating authoritative content. This ensures that our clients’ online presences are optimised for success.

With decades of combined experience among our seven PAYE team members, we excel at helping businesses understand and leverage SEO. Our aim is to empower them to use their online presence to achieve increased business leads and revenue through organic website traffic.

Loris Clements

Loris is a brand strategist and copywriter, and we’ve collaborated successfully for over 8 years, through pregnancies (mine), relocations abroad (hers) and any number of fantastic projects for our clients.

Loris combines an ability to guide clients toward clarity in understanding and defining their brand with a forensic approach to delivering high-quality copywriting. She’s at her best when sitting down with clients to ask the questions that get straight to the heart of the challenge (as she puts it herself, “It helps that I’m insatiably nosey!”). She’s especially good at helping clients overcome the challenges of working inside a business to see it from a customer point of view. 

She founded her own business nearly 10 years ago, after 20+ years’ experience working in branding and marketing. So she’s also a safe pair of hands when it comes to managing projects, and keeping things on track. With a background in creative agencies, Loris loves collaborating with a project team, as well as delivering professional, engaging and intelligent copy. 

When not crafting brand values, web pages or blog posts, Loris enjoys knotty challenges of a different kind – she’s a keen (amateur) textile artist working in macramé, crochet and embroidery. Loris works from her home on a Greek island, is learning Greek, and also enjoys stomping up and down mountains and fighting a losing battle with taming her mountain garden. Ask her anything, except about the local weather. We prefer not to encourage her to talk about that!