We measure success in two ways. Firstly through achieving the short, medium and long-term goals that are set at the beginning of our relationship during the Marketing Kick-Off Session. And secondly by ROI indicators.

That might include qualified enquiries, consultation bookings, website conversions, pipeline value or successful customer acquisition.

Likes, impressions and page views can be useful as well and we carry out Quarterly Stats reviews.  We look at whether your marketing is helping you reach the right people, build trust and ultimately support business growth.

There is the Head Strategist and Account Management team always available. Day-to-day contact is usually with your account handler. TMA usually manages the direct relationship with any Associates on your account who may be providing content, design, SEO, digital marketing and/or website support.

Yes. Your CRM data, advertising accounts, website access, creative assets and marketing materials remain yours.

We believe in clear, transparent working relationships. Our aim is to support your business properly, working together for alignment and growth, not make you feel locked in.

TMA brings together senior strategic thinking and practical, hands-on delivery.

We are not a large agency with layers of account management, heavy overheads or unnecessary jargon, and we are also not a single freelancer working alone.

TMA offers flexible marketing support shaped around what your business actually needs, from strategy and planning through to delivery, execution and analytics.

We work with UK based small and medium-sized businesses and organisations across sectors including law, accountancy, finance, education, manufacturing, B2B, professional services and specialist industries.

Many of our clients have longer sales cycles, relationship-led buyers and more complex decision-making processes. We help make their marketing clearer, more consistent and more commercially focused.

We use AI carefully and practically to support areas such as research, planning, content structure, analysis and performance review.

AI can help speed up certain tasks and improve insight, but it does not replace strategy, experience or human judgement.

At TMA, AI is used to support decisions, not to create generic content or take away the personal understanding that good marketing needs.

TMA’s support is shaped around your business requirements, your short, medium and long-term business objectives and the level of help you need be it to support an in-house marketing function or manage all marketing on your behalf.

We can provide senior strategic input such as a fractional CMO. This includes direction, planning, budgets, messaging and growth priorities.

We also provide ongoing marketing support, working alongside internal teams to deliver content, campaigns, lead generation activity and regular marketing implementation.

We offer three clear pathways:

Launch – For new brands, services, offers or markets.
Boost – For businesses investing in marketing but not seeing the right return.
Support – For businesses that need ongoing marketing expertise, structure and delivery.

Yes. We often work alongside in-house marketing managers and wider teams.

TMA can provide the senior strategic direction, mentoring, planning and specialist support that helps internal teams work more confidently and effectively.

This is particularly useful when a business has people delivering marketing day-to-day, but needs more experienced guidance around strategy, priorities and results.

We know your team is busy, so we keep the process focused and efficient.

At the start, we will need input from key stakeholders to understand your business, target audience, products/services and business objectives. After that, we use structured check-ins, clear actions and agreed processes to keep things moving without taking up unnecessary time. The aim is to get the insight we need without disrupting client work or day-to-day operations.

The first step is a complimentary discovery call to ensure we are aligned and familiar with the requirements and top level objectives.

If you decide to employ The Marketing Associates the first formal meeting is the Marketing Kick Off Session. This gives us the chance to get under the skin of your business by reviewing the product/services, target audience, current marketing activity and results and setting short, medium and long-term business objectives. An Observation and Recommendation report is written and presented with a clear pathway presented of how to achieve the set objectives.

Our Marketing Kick Off Sessions, including the Observation and Recommendations report and bespoke roadmap, start from £2,500 + VAT.

Ongoing support is tailored to the level of strategy, delivery and specialist input your business needs, we will discuss the right level of support in the Observation & Recommendation report. Our day rate starts at £900 +vat.

The Marketing Associates is based in Kent and supports clients across London, the South East and the wider UK.

We work with businesses that need clear marketing direction, senior strategic support and aligned delivery they can rely on to gain success and growth.