Have you ever been asked to speak at an event but shied away from it due to the unknown?

As a business professional, giving a business talk can be very daunting. You may feel comfortable about a board table, but, a podium and stage is a totally different kettle of fish!

Giving a business talk can indeed have numerous benefits, from building your confidence to your business reputation, increasing your networking and showcasing your skill set.

Business Talks and Public Speaking - here's why you should give them

But how do you give a good business talk? What should you include, what should you avoid?

Here are some advantages of engaging in public speaking that I have personally picked up whilst giving professional talks on marketing:

1. Reaching a New Audience

Speaking at conferences, seminars, or industry events provides an opportunity to connect with a diverse group of individuals who may not be familiar with your work. This expands your network and exposes you to potential clients, collaborators, or partners.

Always include your contact details at the end of the presentation.

2. Engaging in New Conversations

Public speaking often sparks discussions and encourages audience members to approach you with questions, ideas, or insights. This can lead to valuable conversations, new perspectives, and potential collaborations that may not have occurred otherwise.

Always take business cards / connect on LinkedIn with those who speak to you after your talk.

3. Enhanced PR and Visibility

Delivering a compelling talk can generate positive publicity for both you and your business. It increases your visibility within your industry, and media outlets may take notice, leading to interviews, articles, or invitations to speak at other events.

Always talk about where you are speaking / to who / at which event on your professional networks you use for business such as LinkedIn.

4. Personal Growth and Learning

Speaking in front of an audience pushes you out of your comfort zone and helps you develop valuable skills such as communication, presentation, and public speaking. Each speaking engagement offers an opportunity for self-improvement and honing your abilities.

Always practice, practice and practice some more, after all, practice makes perfect!

5. Building Credibility and Trust

Sharing your knowledge and insights through a business talk allows you to establish credibility and gain the trust of your audience. This can result in increased respect and recognition within your field, potentially leading to more business prospects.

Always ask for a testimonial or review from the events you speak at.

6. Influencing Industry Trends

By delivering a compelling talk, you have the opportunity to shape and influence discussions within your industry. Sharing innovative ideas, best practices, or industry trends can position you as a thought leader and drive positive change within your field.

Always do your research and include the latest data as possible.

7. Showcasing Knowledge and Skillset

Delivering a business talk allows you to demonstrate your expertise and share your knowledge with a larger audience. This can establish you as a thought leader in your industry and enhance your professional reputation.

Always talk about who you are, why you are there and why you are qualified to speak about the subject.

While preparing for a talk and stepping out of your comfort zone may require effort, the benefits of giving a business talk can outweigh the challenges. It can provide you with a platform to make a meaningful impact, expand your network, and create opportunities for personal and professional growth.

Just remember that practice makes perfect!

Need marketing support?

If you are considering the benefits of an outsourced marketing consultant for your professional services business The Marketing Associates can help you.

At The Marketing Associates, we specialise in strategic freelance marketing support for professional service practices.

Providing excellent quality advice on your marketing strategy to develop and grow your business on a retained basis.

If you would like to discuss your business’s marketing requirements with an outsourced marketing consultant, then please do not hesitate to contact Tabitha Beasley at The Marketing Associates:

Tabitha@themarketingassociates.co.uk or call 01233 720379