In the ever-evolving world of marketing, finding strategies that work for your business can make all the difference. If you’re looking for quick and impactful marketing wins, and stay ahead of your competitors then thinking about your 2024 strategy now will support this.

Here are five strategies required to elevate your marketing in 2024:

Marketing wins for 2024

1. Video Content

Video content is only going to continue to grow in popularity. Video is a useful and versatile tool that allows you to engage with audiences on a personal level whilst maintaining a professional image.

You could consider creating videos showcasing clients, knowledge or services that you offer. Visual stories provide authentic and compelling ways to share your brand story, showcase the businesses best bits and connect with your audience.

Whether it’s a behind-the-scenes tour of your office, client testimonials or informative videos about products/services, video content can add personality to your brand and boost audience engagement. 

2. Reviews & Testimonials

People buy people.

People need to know things are real. AI is damaging what we believe, deepfakes etc. A review from a client, a video testimonial and word-of-mouth are all powerful marketing tools, and being able to use this in your marketing is fairly simple.

Encourage satisfied customers to leave reviews and provide testimonials. Share these reviews and testimonials on your website, Google Business and social media to showcase your track record of delivering value. 

3. Referral Strategy

2024 is the year to set up a formal referral strategy. Referrals are like gold in the world of marketing. It shows the ultimate trust in your brand and the value that you can bring. Establishing a formal referral strategy can encourage existing clients and partners to refer new customers to your business.

You could offer incentives, such as a fee, discount, gift or exclusive access to resources, to motivate them to refer others. This not only helps you acquire new customers but also reinforces loyalty among your existing ones, building a stronger network across your business.

4. Achieve Consistency in Branding and Messaging

This should have been done from the day the business was formed. Consistency is the cornerstone of a strong brand identity.

Ensure that your branding, messaging and tone of voice are aligned across all touchpoints. This includes your website, social media channels, search engine listings, email footers, newsletters, graphics and business collateral.

2024 customers are savvy, they expect to see a professional, aligned and consistent brand at all times. Consistency not only reinforces your brand’s credibility but also ensures that the right message reaches the right audience at the right time. 

5. Reconnect with your Contacts

Very simple but when was the last time you sent a newsletter to your customer base?

Your database of contacts is a valuable asset.

Regularly send out a newsletter to stay in touch, update, inform and offer support with useful content. This not only keeps your brand top-of-mind but also provides value to your audience. Share industry insights, tips or exclusive offers to maintain a strong connection with your contacts.

To Conclude:

These five easy marketing wins can have a significant impact on your marketing strategy in 2024.

From the engaging power of video content to the trust-building nature of reviews and testimonials, implementing these strategies can help your business.

Remember, the key is to consistently implement these actions and adapt them to your unique business needs for the best results. With a little effort, you can achieve big marketing wins that drive growth and success. 

Need marketing support?

If you’re not sure how to harness your testimonials in your marketing or how to set up a referral strategy that is attractive and effective – you could use the support of The Marketing Associates.

At The Marketing Associates, we specialise in strategic freelance marketing support for professional service practices.

If you would like to discuss your business’s marketing requirements with an outsourced marketing consultant, then please do not hesitate to contact Tabitha Beasley at The Marketing Associates:

Tabitha@themarketingassociates.co.uk or call 01233 720379