by Hetvi | Jun 30, 2026 | Marketing Strategy, Small Business Advice
There is a lot of noise around AI at the moment. For some businesses, there is excitement. For others, there is hesitation, confusion or even panic. It can feel as though AI has suddenly appeared and changed everything overnight. But AI itself is not new. We have been...
by Hetvi | Jun 30, 2026 | Marketing Strategy, Small Business Advice
Most businesses know they need content. They know they should be posting on LinkedIn, writing blogs, sending newsletters and keeping their website up to date. The challenge is that creating content is not the same as having a content strategy. We can all agree that...
by Hetvi | Jun 30, 2026 | Marketing Strategy, Small Business Advice
Over the past year, there has been plenty of talk about the impact of AI on search. With Google’s AI Overviews now appearing above traditional results and tools such as ChatGPT, Gemini and Copilot becoming part of everyday life, it is understandable that many...
by Alex Melville | May 26, 2026 | Marketing Strategy, Small Business Advice
Most marketing advice sounds good on paper. Until you try to apply it in a business where mistakes actually matter. Where compliance is tight, margins are under pressure, and every decision has a knock-oneffect across operations, sales, and delivery. That is the...
by Hetvi | May 18, 2026 | Marketing Strategy, Small Business Advice
There’s a lot of activity in marketing at the moment, in case you hadn’t noticed; more posts, more emails, more tools, more campaigns and more noise. AI is to thank for this increased need for increased activity. On the surface, it looks productive and it feels like...
by Hetvi | May 18, 2026 | Marketing Strategy, AI, Small Business Advice
AI is becoming a standard part of how we work, let’s face it we all use it for something. From content creation to research and reporting, it’s helping teams move faster than ever. But speed comes with a trade-off. If you’re not careful, it can also lead you in the...
