As its name suggests, SearchGPT is a prototype collection of new search features which combines the strength of the ChatGPT AI model with information from the web to offer fast, rapid searching with clear and relevant sources. It’s billed as an innovative search engine set to revolutionise how we access information online.
SearchGTP is in testing mode at the moment, with the waitlist for access announced by OpenAI in mid-August and already closed.
Although we don’t yet know when it will be rolled out to the wider world, it could significantly impact how clients find information and, therefore, SEO strategies, so it’s worth keeping it on your radar.
What is Search GPT?
Search GPT is a new AI-powered search engine developed by OpenAI. It’s designed to improve the search experience compared with traditional search engines such as Google and Bing, by providing clear, concise search results uncluttered by ads and sponsored content.
Users can type in their queries in natural language, and receive straightforward answers without the need to sift through multiple links and advertisements, potentially finding the information they need more quickly.
How else is Search GPT Different?
One of its standout features is its ability to continue conversations based on previous searches. It will allow users to refine their searches to get more accurate and relevant results – in other words, to ask follow-up questions (in effect having a conversation) to get more information.
What are the implications?
An obvious implication of SearchGPT is the potential to tempt users away from Google.
This could present you with both opportunities and challenges in your marketing, driving changes in your online presence to ensure visibility in an evolving new landscape.
Unfortunately, unless you’ve already signed up to the early access waitlist, you can’t explore SearchGPT just yet, as access has now closed.
Can you start optimising for SearchGPT?
Although there are SEO experts already posting on how to optimise websites for SearchGPT, we don’t yet know exactly how it’s going to prioritise results. It seems likely, though, that basing content around clear, concise answers to specific questions will be key.
Ensure high-quality content
This shouldn’t come as a shock! Valuable, informative content that addresses the needs of your target audience has always been the key.
Monitor progress
Once it launches, keep an eye on how Search GPT develops and monitor feedback from early users. I’ll be writing updates as we go along, but be aware you may need to adjust your content strategies.
If you’re interested in learning more, or would like to get help with building a content strategy, get in touch.
tabitha@themarketingassociates.co.uk or call 01233 720379
At The Marketing Associates, we specialise in strategic freelance marketing support for professional service practices, providing excellent quality advice on your marketing strategy to develop and grow your business on a retained basis.