Read how The Marketing Associates‘ Fractional CMO services reinvigorated Whitehead Monckton’s brand, unifying the leading Kent law firm with a cohesive “branded house” strategy. By aligning and optimising their marketing channels, TMA drove a 22% jump in leads and 90% growth in brand visibility.
“As a Fractional Marketing Officer, Tabitha manages the marketing function ensuring all parties work together in an aligned and productive way to ensure maximum return on investment. I would highly recommend The Marketing Associates to any professional service firm”
About Whitehead Monckton
Whitehead Monckton is a leading Kent-based law firm providing comprehensive legal services for private individuals as well as businesses, including expert teams across Family, Corporate, Employment, Disputes, Real Estate and Succession, with offices in Maidstone, Canterbury, Ramsgate, and Tenterden. They pride themselves on being different from the average law firm and have a client-first focus with tailored advice delivered through a supportive, forward-thinking work culture.
What marketing challenges did Whitehead Monckton face?
- Priorities and messaging strategy misaligned across their various marketing channels including social media, website, SEO, events and PR – which were all produced by different sources.
- Inconsistent approach and tone of voice across marketing channels.
- Lack of understanding and buy-in of marketing across the business.
- There was no defined brand Mission, Vision and Values.
- Inconsistency of messaging and straplines across marketing materials.
- They required strategy, alignment, and consistency in relation to wider business objectives.
- Unaligned Website and SEO strategy.
Our strategic marketing solution
- Brand exploration project to define Whitehead Monckton’s mission, vision and values.
- Competitor analysis was conducted looking at the top local firms, including a deep dive into social media channels and messaging, websites, services, advertising, content, SEO, and more.
- Research, analysis, and mapping of each individual team’s unique messaging, service offering, and target audience.
- New unified brand messaging strapline.
- Creation and launch of ‘branded house’ teams approach.
- Creation and launch of an audience-centric thought leadership campaign promoted via advertorials, podcasts, social media, and newsletters.
- Created and managed internal and external messaging around the Employee Ownership Trust (EOT) change in the business.
- Ongoing marketing strategy and guidance to the internal marketing team via our Fractional CMO service.
The results from our marketing strategy
- Grew SEO effectiveness score from 62% in 2025 to 86% in 2026
- Website recorded a 22% YoY increase in leads between 2025 and 2026
- Brand coverage increased by 90% via numerous PR campaigns
Services we delivered for Whitehead Monckton
- Marketing kick-off session with observations and recommendations to achieve the firm’s growth objectives
- Brand strategy
- Competitor review
- SEO review and new strategy
- Copywriting
- Created EOT film
- Created B2B and B2C product films
- Created corporate film
- Social media strategy, content creation and channel management
- Newsletter launch and management
- Podcast launch and management
- Press release writing and management
- Fractional CMO service
Testimonials
“Tabitha and her team at TMA have been extremely helpful with our brand and marketing strategy review, with a focus on creation and delivery. Their knowledge and skills have helped us move to a defined branded-house approach as part of an overarching marketing strategy, alongside our conversion to an Employee Ownership Trust.
As a Fractional Marketing Officer, Tabitha manages the marketing function ensuring all parties work together in an aligned and productive way to ensure maximum return on investment. I would highly recommend The Marketing Associates to any professional service firm.”
– Chris Longden, Managing Director – Whitehead Monckton
“The Marketing Associates have been fantastic to work with. They supported us through a full strategic planning process, delivered an impactful brand refresh, and played a key role in promoting our transition to becoming an Employee Ownership Trust.
They took the time to really understand our organisation and provided clear, practical guidance at every stage. Their professionalism and strategic insight have made a huge difference to how we communicate who we are and where we’re going as a business.
We’re delighted with the results and would highly recommend TMA Marketing Associates to any organisation looking for expert marketing support.”
– Amanda Adie, Marketing & Events Manager – Whitehead Monckton
Contact us to discuss how we can help drive business results with an integrated marketing strategy. At The Marketing Associates, we specialise in strategic freelance marketing support for professional service practices, providing excellent quality advice on your marketing strategy to develop and grow your business on a retained basis.