No one likes asking for feedback but the importance of getting reviews and testimonials for a business is crucial.

It is also the best way to get honest feedback from your customers, no matter good or bad.

Reviews can be used for your own marketing and new business drive as well as to support ranking on external review sites such as Google Business and Glassdoor.

But an online review is more than just a ‘nice to have’ new business tool and must always be responded to and rectified if there has been an issue raised.

The important of Business Reviews and how to get them

Why are Reviews so Important?

Here are eight reasons why Reviews are important for your business:

1. Honest Feedback

Reviews provide a platform for customers to share their experiences honestly. This feedback, whether positive or negative, is invaluable for improving your business.

2. Marketing and New Business

Reviews serve as powerful marketing tools. Positive reviews can attract new customers, showcasing the strengths of your business, such as excellent customer service or unique offerings.

3. External Ranking

Reviews on platforms like Google Business and Glassdoor contribute to your online presence and rankings. More positive reviews can boost your visibility in search results.

4. Competitive Differentiation

Reviews can highlight specific aspects of your business that set you apart from competitors. For example, if customers consistently praise your fast turnaround time, this can be a unique selling point.

5. Social Proof

Reviews serve as social proof, demonstrating that real people have used and liked your products or services. This can instil trust and confidence in potential customers.

6. Credibility

Reviews lend credibility to your business. They provide insights into what it’s like to work with you and how you’ve helped others, which can influence purchasing decisions.

7. Customer Engagement

Responding to reviews, both positive and negative, shows that you value customer feedback and are willing to address concerns. Engaging with reviews can foster goodwill and loyalty.

8. Marketing Material

Positive reviews can be used in your marketing efforts. You can showcase testimonials on your website, create social media graphics, include them in business proposals, and incorporate them into marketing materials.


How to Get Reviews

 1. Ask for Reviews

Don’t be afraid to ask customers for reviews. Send polite requests via email or follow-up messages after a purchase or service. Make it clear that their feedback is valuable to your business.

2. Offer Incentives

Consider offering incentives, such as discounts or gift vouchers, to encourage customers to leave reviews. However, be cautious about not violating review platform policies.

3. Make it Easy

Provide customers with direct links to review platforms, making the process as simple as possible. This reduces friction and increases the likelihood of them leaving a review.

4. Engage with Customers

Encourage customers to share their thoughts and experiences. Let them know that their feedback matters and that you’re listening.

5. Respond to Reviews

Always respond to reviews, whether they are positive or negative. Acknowledge the feedback and address any concerns. This shows that you value customer input and are committed to improvement.


If you are still nervous about asking for reviews here are some facts to impress you. Did you know that:

  • 81% of online purchases are made after reading a review or carrying out further research
  • Customers read an average of 10 reviews before making a decision
  • 57% of consumers will only use a business if it has 4 or more stars
  • 80% of 18-34 year olds have written online reviews – compared to just 41% of consumers over 55.


In conclusion, reviews are a vital part of your business’s online presence and reputation. They offer insights into your strengths and areas for improvement, help attract new customers, and build trust with your audience. Don’t hesitate to actively seek reviews and use them strategically in your marketing efforts.

It is OK to follow up a client kindly asking that they leave you a review. You can make it easy for them by sending them a direct link to the review platform, for example here is a link to The Marketing Associates Google Business review page that I send to clients to leave a review, you can too if you found this blog useful! –


Need marketing support?

If you are considering the benefits of an outsourced marketing consultant for your professional services business the The Marketing Associates can help you.

At The Marketing Associates, we specialise in strategic freelance marketing support for professional service practices.

Providing excellent quality advice on your marketing strategy to develop and grow your business on a retained basis.

If you would like to discuss your business’s marketing requirements with an outsourced marketing consultant, then please do not hesitate to contact Tabitha Beasley at The Marketing Associates: or call 01233 720379