Last week, a business contact told me she had won a new client who found her via ChatGPT and marketing. You have probably heard a lot about ChatGPT recently, but did you know it is now one of the fastest-growing search tools in the world? More and more people are choosing it over Google to avoid sponsored content, curated results and keyword-stuffed pages.
Maybe you have had a play with it yourself. But beyond asking it the odd question, are you using it in a way that genuinely supports your business?
The truth is, tools like ChatGPT are not just clever gimmicks. When used well, they can help you grow your business and save a lot of time in the process.
The Real Value of ChatGPT and Marketing
It is easy to see ChatGPT as a quick fix for content writing or replying to emails. And yes, it is excellent for that. But the real value comes when you use it with intention, as part of a wider marketing plan.
Need some blog inspiration? ChatGPT can give you a list of fresh ideas in seconds. Want to repurpose a piece of content into multiple formats? It can help with that too, cutting hours off your workload.
Like any tool, though, it works best when you have a clear goal. Think about what you are trying to achieve. Do you want to increase your visibility? Boost engagement? Generate new leads? Once you have that clarity, you can use ChatGPT to support those aims, rather than just creating more content for the sake of it.
Ways to Use ChatGPT and marketing in Your Business
So to put it to the test, we asked ChatGPT how it could help, and here are some of the ways it suggested:
Content Marketing
• Write SEO-friendly blog posts
• Draft engaging LinkedIn posts or social media captions
• Create scripts for video content, such as YouTube or Instagram
Brand Messaging and Strategy
• Refine your value proposition and tone of voice
• Brainstorm ideas for brand names, taglines or messages
Search Engine Optimisation
• Suggest basic keywords for content
• Write meta descriptions and page titles
Advertising and Campaigns
• Write copy for Facebook, Instagram or Google Ads
• Generate variations for email subject lines or landing page headlines
Customer Engagement and Sales
• Draft chatbot or helpdesk scripts
• Create persuasive sales emails or social messages
Analytics and Review
• Summarise campaign results
• Suggest improvements based on performance
A Note of Caution
As clever as it is, ChatGPT is still just a computer programme. The above suggestions are good but they require personal input, knowledge and refinement. ChapGPT does not understand your business, it doesn’t understand the nuances, your tone of voice or your audience’s unique needs. It cannot read the room, and it will not naturally consider cultural or accessibility issues. It also writes in American English, which means everything it produces needs proofreading.
Used carelessly, it can quickly dilute your message or confuse your audience. But used well, it can become a helpful assistant that makes your marketing more efficient.
Final Thoughts
ChatGPT should not replace your marketing strategy, but it can support it. Think of it as an extra pair of hands rather than a full-time replacement. With the right guidance, it can help you save time, boost creativity and show up consistently but it needs professional input, management and expert sector knowledge to gain real value.
If you are wondering how ChatGPT could fit into your marketing strategy, let us help you use it in a way that adds real value to your business. Get in touch with us.
tabitha@themarketingassociates.co.uk or call 01233 720379
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At The Marketing Associates, we specialise in strategic freelance marketing support for professional service practices, providing excellent quality advice on your marketing strategy to develop and grow your business on a retained basis.