Brand design, new website, new on and offline collateral, launch a newsletter and numerous advertorials
REBRANDING TALIS IFA
In summer 2024 we were thrilled to be at the official rebrand launch of one of our loyal and long-standing clients, Talis IFA. James Cole, MD, unveiled the new brand at the Leeds Castle summer concert – of which Talis IFA was a sponsor.
Defining the brand
We began in 2022 with a Brand Foundations programme led by TMA Associate Loris Clements.
Loris combines brand strategy and copywriting expertise and delivered a structured programme of workshops, desk research and creative thinking to define the Talis IFA brand.
Defining your Brand Foundations – mission, vision, values and personality, along with target audience personas and tone of voice – is an important step in your marketing strategy. It gives direction and consistency to your visual brand and marketing communications – helping your target audience to recognise, understand and engage with your brand.
But it also gives you a set of tools to align your team – creating a shared understanding of your goals and helping to build a more positive company culture. Involving and engaging your team in the programme of activity to define your brand is also a very positive step.
For Talis’ growing team of IFAs, who are located around the country, and often manage their own marketing communications, creating a shared understanding of their brand was key.
Creating a content strategy
Our next step was to engage Amana, our social media manager, to boost Talis IFA’s reach across key platforms, and to continue to work with Loris to ensure a monthly programme of high quality, informative content, using the Brand Foundations guidelines and tone of voice to establish Talis IFA as an authority in their industry.
A brand new look
Next, we moved to creating a visual brand and implementing it across all Talis IFA’s communications, from website to banners. Guided by the Brand Foundations, we worked with Bloom Creative and Parkers Design & Print to create a contemporary new visual brand, highlighting Talis IFA’s approach to building long-term relationships, giving their clients more confidence in making financial decisions, and guiding them towards achieving their financial goals.
“The team at TMA have been incredibly patient, helping us develop our visual identity through
evolution, not revolution. We’re a business that grows through recommendations from existing
clients, so it was important not to throw out everything that had gone before and start again from
scratch. Tabitha and her associates took the time to listen and understand so we are naturally
delighted with the results.”
James Cole
If you’d like some help to with your marketing strategy or a complete rebrand, get in touch.
tabitha@themarketingassociates.co.uk or call 01233 720379
At The Marketing Associates, we specialise in strategic freelance marketing support for professional service practices, providing excellent quality advice on your marketing strategy to develop and grow your business on a retained basis.