No one likes asking for a review but the imporant of getting reviews for a business is crucial. It is also the best way to get honest feedback from your customers, no matter good or bad. It can also then be used for your own marketing and new business drive. But an online review is more than just a ‘nice to have’ new business tool and must always be responded to and rectified if there has been an issue raised.

Statistics that speak

If you are still nervous about asking for reviews here are some facts to impress you. Did you know that:

  • 81% of online purchases are made after reading a review or carrying out further research*
  • Customers read an average of 10 reviews before making a decision*
  • 57% of consumers will only use a business if it has 4 or more stars*
  • 80% of 18-34 year olds have written online reviews – compared to just 41% of consumers over 55.*

What is a review anyway?

A star or number rating, a written quote, a recorded video or audio, a case study or an influencer testimonial. These can come from a range of places such as direct feedback sent to a business, a review via Facebook or a search engine, via a direct retail website, via a 3rd party reseller like Amazon or a 3rd party review site such as Feefo or Trustpilot.

Recommendation really is the most successful new business tool there is. Reviews can communicate particular elements of a business that competitors may not offer (i.e. 24 hour rush job turnaround / open 7 days a week / free returns), they highlight what people like best or found useful and how many people liked it – the more the merrier obviously!

If you are still not sure then here are 4 other reasons why your business needs reviews:

  1. Social Proof Your Brand: You are in business and people are using you, liking you and talking about you.
  2. Gives Your Business Credibility: People seek out your business and review it.
  3. Allows Customers to Share Their Views: Be open and always reply to the good and the bad, no matter what people say, it is important to show prospects that you listen to your customers.
  4. Use it for Your Own Marketing: Add testimonials to your website, make Canva graphics out of them for your socials, send them with new business quotes or add them to marketing collateral.

And finally, how do you get reviews? Well ask, then ask again or offer an incentive ‘Win a John Lewis Voucher if you review us on Trustpilot’.

Written by Tabitha Beasley at The Marketing Associates: To read more useful Marketing tips visit

*2019 Google statistics


Google Reviews can help prospects to find your business