Wikipedia for marketing: Think Wikipedia is only for celebrities and big-name brands? It isn’t. A well-written, properly sourced Wikipedia page can do far more than just look impressive. For businesses that meet the criteria, it can increase your visibility, build trust, and support your SEO — all without paying for advertising.
When someone searches for your business on Google, what do they find? A Wikipedia profile often appears near the top of the results. That kind of placement can give you instant credibility. It offers a neutral, third-party overview of your business and why it matters, which means wikipedia for marketing is powerful when people are trying to decide whether to work with you.
What is Wikipedia
Wikipedia is a free, multilingual, online encyclopedia written and maintained by a global community of volunteers i.e. anyone can add to it! It is currently one of the largest and most visited reference websites in the world with over 296 billion page views across all Wikimedia pages in 2024, averaging over 24 billion views per month.
Key Features
- Free to use and free to edit: Anyone can read or contribute to Wikipedia. Open-source: All content is released under the Creative Commons license (CC BY-SA).
- Collaborative: Articles can be written collaboratively by anyone.
- Non-profit: Run by the Wikimedia Foundation, an American charitable organisation.
What is on Wikipedia:
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- Articles on nearly every subject: history, science, technology, pop culture, politics, and more
- Neutral, referenced content: Wikipedia aims for a neutral point of view and requires verifiable sources.
- Constantly updated: Popular or fast-moving topics are often edited in real time
Wikipedia for marketing and for your Business:
Unlike a website or a social media post, a Wikipedia page is seen as impartial. Readers trust it more because it is written to be objective and factual. This helps establish social proof and makes your business appear more established and noteworthy.
With ChatGPT snapping at everyone’s heels, Wikipedia adds genuine ‘social proofed’ content that can be managed by the owner and guardians of the business/brand.
There is also a strong SEO benefit. Wikipedia is one of the most trusted websites on the internet, and search engines like Google recognise that. If your business is mentioned or linked on Wikipedia, it can support your search rankings and help you get found more easily. Smart speakers like Alexa and Google Assistant also use Wikipedia to pull information, so your page could become the voice of your business when people ask questions through voice search.
Of course, not every business is eligible. Wikipedia has strict notability guidelines and the content must be factual and unbiased. You cannot simply create a page and promote yourself. However, if your business has been featured in trusted media outlets, won awards or contributed something unique to your industry, you may well qualify.
Having a Wikipedia for marketing page is not about showing off. It is a smart, long-term investment in your digital presence. It gives your business authority, helps it get found online, and builds trust with people who are discovering you for the first time. Wikipedia for marketing is valuable, and it is seen as a ‘soft’ marketing approach which is becoming ever important in 2025 and beyond.
We can help you find out. If you are eligible, we will work with you to build a page that reflects your business professionally and accurately. Get in touch with us.
tabitha@themarketingassociates.co.uk or call 01233 720379
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At The Marketing Associates, we specialise in strategic freelance marketing support for professional service practices, providing excellent quality advice on your marketing strategy to develop and grow your business on a retained basis.