TMA’s Fractional CMO services reinvigorated Whitehead Monckton’s brand, unifying the leading Kent law firm with a cohesive “branded house” strategy, driving a 22% increase in leads and 90% growth in brand visibility.
Whitehead Monckton is a leading Kent-based law firm with offices in Maidstone, Canterbury, Ramsgate and Tenterden, covering Family, Corporate, Employment, Disputes, Real Estate and Succession.
Alignment of messaging across social, website, SEO, events and PR; consistent tone of voice; a defined brand mission, vision and values; alignment with wider business objectives.
Brand exploration project, competitor analysis of top local firms, mapping of each team’s messaging and audience, a new unified brand strapline, launch of a “branded house” teams approach, an audience-centric thought leadership campaign, and management of internal/external messaging around the firm’s Employee Ownership Trust (EOT) transition.
Marketing kick-off, brand strategy, competitor review, SEO review, copywriting, EOT/B2B/B2C/corporate films, social media strategy and management, newsletter and podcast launch, press release writing, Fractional CMO service.
“As a Fractional Marketing Officer, Tabitha manages the marketing function ensuring all parties work together in an aligned and productive way to ensure maximum return on investment. I would highly recommend The Marketing Associates to any professional service firm.”
Chris Longden, Managing Director, Whitehead Monckton
“The Marketing Associates have been fantastic to work with. They supported us through a full strategic planning process, delivered an impactful brand refresh, and played a key role in promoting our transition to becoming an Employee Ownership Trust.”
Amanda Adie, Marketing & Events Manager, Whitehead Monckton