Strategic marketing for ambitious B2B organisations

As a specialised B2B and Professional Services marketing agency, we understand that this field requires a different kind of thinking. Because your buyers take a considered approach, your sales cycles are longer, and your reputation is everything.

After all, the wrong message in the wrong place can damage trust that took years to build.

On the other hand, the right strategy with aligned thinking, consistently delivered, can open doors to relationships that last.

TMA is a B2B & Professional Services marketing agency that provides strategic marketing and fractional CMO services to organisations that are ready to grow, yet require the right strategy and management to do it properly.

Common Challenges in This Sector

No clear marketing strategy that is consequently aligns with business goals.
Marketing and sales working in silos rather than sharing messaging and metrics.
Over-reliance on referrals instead of any visibility-building activity.
Inconsistent branding and messaging across both channels and materials.
Lack of internal marketing expertise, resource or B2B marketing agency partner to manage ongoing activity.
Uncertainty about what tools to use and how to use them effectively (for example, should we use LinkedIn or X?).

How TMA Helps Organisations

Develop a clear B2B marketing strategy that consequently aligns with business objectives.

Build both consistent brand and messaging across all channels.

Provide fractional CMO-level strategic oversight so that you stay on track.

Manage ongoing strategic marketing delivery so we act as your professional services marketing agency.

Support communications strategy, as well as content and thought leadership.

Deliver tracking, reporting and amending so that you can ensure growth.

Why organisations trust TMA in this field

What we bring to every B2B and professional services engagement is a both commercial marketing expertise and a genuine understanding of how these organisations actually operate.

Above all, we know that in B2B, marketing is not just a lead generation function. Instead, it is a credibility-building exercise that runs in parallel with business development, shapes your perception at board level, and directly influences whether the right organisations want to work with you.

Ultimately, our job is to make sure your marketing reflects the commercial ambition, strategic clarity, and professional standing that define your organisation.

Let’s talk about supporting your business

For marketing expertise, alignment, and delivery you rely on for business growth, the next step is a conversation. A discovery call is a chance to talk openly about where you are, where you want to be, and what level of marketing support would get the results you need. The Marketing Associates E: hello@themarketingassociates.co.uk T: 01233 720379

      Excellent rating  
 Based on 36 reviews 
    
  
 
 
      Trustindex verifies that the original source of the review is Google. Working with Tabitha was a pleasure. She quickly developed a strong understanding of the Eclipse HR business and provided valuable support that helped keep our marketing activity focused and well managed. Her professionalism and dedication added value throughout our engagement.

I would have no hesitation in recommending Tabitha Beasley and The Marketing Associates to any business looking for marketing support and an account management partnership.
     
   Eclipse HR Limited 
 
 
 
 
 
    Trustindex verifies that the original source of the review is Google. I have worked with Tabitha and her team and they have a very determined approach to getting results. Tabitha is also a very positive person to be around.
     
   Julie Thompson Dredge 
 
 
 
 
 
    Trustindex verifies that the original source of the review is Google. I work with TMA as an associate through my company, Ayuda. Their team leads the marketing strategy, then brings us in to develop brand identities, websites, and promotional materials.

It is a genuinely collaborative relationship. TMA adds strategic marketing expertise and insight to every project, while giving us a clear, well-considered brief to turn into a strong brand and digital presence. By combining our different skills, we can offer clients a much broader and more joined-up solution than either business could provide alone.

They are knowledgeable, straightforward and a pleasure to work with. I would happily recommend TMA to any organisation looking for strategic marketing support backed by a trusted network of specialists.
     
   Kris Wood 
 
 
 
 
 
    Trustindex verifies that the original source of the review is Google. Tabatha has a wealth of experience and communicated this clearly and concisely to help me understand the key marketing I would required for starting my own business. She understands her clients needs, and is able to tailor advice to give clear steps to success.
     
   Melanie 
 
 
 
 
 
    Trustindex verifies that the original source of the review is Google. TMA Marketing Associates have been fantastic to work with. They supported us through a full strategic planning process, delivered an impactful brand refresh, and played a key role in promoting our transition to becoming an Employee Ownership Trust.

They took the time to really understand our organisation and provided clear, practical guidance at every stage. Their professionalism and strategic insight have made a huge difference to how we communicate who we are and where we’re going as a business.

We’re delighted with the results and would highly recommend TMA Marketing Associates to any organisation looking for expert marketing support.
     
   Whitehead Monckton 
 
 
 
 
 
    Trustindex verifies that the original source of the review is Google. Tabitha and TMA have expertly captured our ambition and requirements. I'm very happy with the work to date and anticipate a favourable outcome in the near future.
     
   Charlotte Kneer 
 
 
 
 
 
    Trustindex verifies that the original source of the review is Google. Tabitha and The Marketing Associates were recommended to us and we are thrilled to have her and her team onboard. The marketing, re-brand and strategic support has been excellent and we very much look forward to working with TMA in the future.
     
   Carole Cole 
 
 
 
 
 
    Trustindex verifies that the original source of the review is Google. Tabitha, and The Marketing Associates have been instrumental in advising WeShape around all marketing efforts, including performance, strategic relationships and our overarching strategy! Highly recommend for anyone looking for a great and valued partner.
     
   Chris Monticolombi 
 
 
 
 
 
    Trustindex verifies that the original source of the review is Google. Working with Tabitha from Marketing Associates has been an absolute pleasure. Her strategic marketing expertise has been invaluable in supporting the development of our website. From her clear and thoughtful insights to her proactive approach, Tabitha has truly gone above and beyond to ensure every detail aligns with our goals.

We couldn’t be happier with the progress so far and are excited to see the final result come to life - thank you Tabitha!
     
   Morgan Taylor 
 
 
 
 
 
  
 
  
 
 
 
    Verified by Trustindex  Trustindex verified that these reviews were published on The Marketing Associates's Google Business Profile. Learn more