The importance of marketing services for small businesses cannot be understated, the top performers in any industry always have a clear understanding of their ideal customer, their unique selling proposition, and their values. This all ties together to form an initial marketing strategy. Building upon this with clear objectives, and the right message to deliver to prospects at the right time, can generate a clear return on investment. 

We offer a range of services depending on your requirements:

  • Launch: If you want to take a new product or brand to market or refresh your current brand and company image. 
  • Boost: You are investing in marketing but it is not generating the commercial return it should.
  • Support: You have a marketing function, but the expertise or capacity to run it at the level your organisation needs is not quite there. 

How we can help

  • Set achievable business objectives to define appropriate marketing activity
  • Align marketing with sales and leadership, achieving less friction and faster decisions related to the business’s objectives
  • Clarity on what budget to spend where, who to hire when, and how to tell what’s working and what isn’t
  • Definition of target audience, how to reach them, and what message to provide them
  • Generate consistent brand awareness for your organisation, leading to increased visibility in the market
  • Run targeted campaigns to drive leads to your organisation

delivery models

Our services are delivered either through an embedded Fractional CMO for hands-on executive leadership, or via Strategic Marketing Consultancy for high-level advisory, direction, planning, and execution of projects.

Fractional CMO

  • High-level strategic clarity and decisiveness to support growth
  • Works within your existing team and organisational framework
  • For businesses needing high-level strategic expertise, budget decisions, hiring plans, presentations, communicating with senior and board-level executives, and wide-spanning marketing strategies

Strategic Marketing Consulting

  • Catalyst for effective marketing solutions
  • Marketing services for small businesses needing strategic guidance on existing marketing strategies
  • Review of current activity (what is working and what isn’t) and deep understanding of competitors’ marketing with key learnings
  • Guidance on running campaigns and working closely with existing marketing team members

How we’ve helped organisations like yours

 

22% increase in leads and 90% growth in brand visibility

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Doubled revenue in a 12 month period

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Generated a wave of high value global enquiries

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Launched a new brand to PR exposure and leads

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Why people trust TMA for strategy

TMA has a proven track record of reliable and successful marketing management and strategy within all types of businesses, from universities and financial, to legal and b2b professional services.

Our experience spans across high-level multi-year strategies and managing budgets, to launching new brands and delivering ongoing multi-channel campaigns. Our knowledge is varied, and our approach, where we hold trust at the centre, provides top-class SME marketing services and results.

When onboarding any client, we conduct a comprehensive Marketing Kick-off Session, designed to ensure expectations and outcomes are clearly aligned and supported by all stakeholders. We work with you to deliver marketing objectives that are tuned to the wider business goals.

Every project has a key account manager who runs the account with regular meetings, monthly strategy sessions and quarterly reporting.

What businesses gain from working with TMA

  • Clear and aligned short, medium, and long-term business objectives
  • A defined marketing strategy
  • Confidence that marketing activity is appropriate and well judged
  • Reduced waste from poorly planned or poorly executed work
  • A dependable team that delivers consistently
  • Stronger brand presentation and reputation
  • Internal teams who feel supported rather than exposed
  • A sense that marketing is finally moving forward in the right way

Let’s talk about supporting your business

For marketing expertise, alignment, and delivery you rely on for business growth, the next step is a conversation. 

A discovery call is a chance to talk openly about where you are, where you want to be, and what level of marketing support would get the results you need. 

The Marketing Associates
E: tabitha@themarketingassociates.co.uk
T: 01233 720379

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