Challenges:

Fragmented marketing with inconsistent messaging across channels, no dedicated marketing skillset internally, and over-reliance on existing clients as new business declined.

Our solution:

Stakeholder engagement to define a consistent tone of voice, LinkedIn training, an SEO audit with partner agency PinkSEO Ltd, PPC alignment, website copy rewrite with new case studies and CTAs, a full competitor review of the top 10 competitors, and the launch of the nC² Insights newsletter, backed by monthly status sessions.

Results:

• Turnover of £1.1 million – more than the previous two years combined
• SEO effectiveness score grew from 61% to 91%
• Website traffic grew 67% in 12 months
• Annual new clients grew from an average of 12 to 35
• Additional expert hired to support demand

Services delivered:

Marketing Kick-Off, Strategic Marketing Plan, Competitor Review, Ongoing Strategic Consultancy, SEO onboarding, PPC review, Website review, Newsletter launch.

Testimonial

“We needed a B2B marketing expert and turned to The Marketing Associates, all I can say is that I wish we had been working with them sooner, the professionalism and strategy they brought to our marketing has had a ten-fold increase in our work.”

Professor Nicola Symonds, nC² Engineering Consultancy, University of Southampton

“We have been working with Tabitha since January 2024 – she is very knowledgeable, easy to approach and has helped us very much in producing a new marketing strategy and bringing it to life.”

Dr Ilaria Corni, nC² Engineering Consultancy, University of Southampton