Challenges:
A completely new brand and marketing strategy from scratch, deciding between technical vs. explanatory messaging, and needing to filter for the right industry enquiries with limited resources.
Our solution:
Target audience research, brand identity creation emphasising the team’s world-leading expertise and University of Southampton connection, LinkedIn-focused digital strategy, a new website, a full content plan and marketing collateral, and a launch event for academics and industry professionals.
Results:
- 80+ attendees at the launch event, including the Vice-President and Faculty/Associate Dean
- Suitable press coverage achieved
- 5 new business enquiries within the first month
- 86.2% increase in LinkedIn followers
- 600+ unique, highly engaged website sessions in the first month
Services delivered:
Marketing Kick Off, Competitor review, Logo and brand assets creation, Website build and launch, Article and case study creation, LinkedIn set-up and content, Ongoing strategic marketing consultancy.