AI Policy

We recognise the significant opportunities that artificial intelligence (AI) can provide to improve the quality, efficiency and responsiveness of our services. We use AI responsibly and transparently as a tool to support our people and enhance the services we provide to clients.

Our approach is based on the following principles:

  • Human accountability: AI may support our work, but responsibility for decisions, advice and deliverables remains with our people. AI-generated outputs are reviewed and validated as appropriate before being relied upon or provided to clients.
  • Confidentiality: We do not knowingly input confidential or sensitive client information into AI tools where doing so would be inappropriate or outside agreed arrangements. Client information continues to be handled in accordance with our contractual, legal and professional obligations.
  • Data protection: Our use of AI is designed to comply with applicable data protection and privacy requirements. We assess the suitability and security of AI tools before using them for business purposes.
  • Accuracy and quality: AI-generated information can contain errors, omissions or bias. We therefore apply appropriate professional judgement and verification rather than treating AI outputs as inherently accurate.
  • Security: We use approved AI tools and take reasonable measures to protect business and client information from unauthorised access, disclosure or misuse.
  • Transparency: Where the use of AI is material to the delivery of a service or where disclosure is appropriate, we will be transparent with clients about its use.
  • Continuous improvement: We monitor developments in AI, including emerging risks, regulation and industry good practice, and will update our approach as appropriate.

AI is an enabling technology, not a replacement for professional judgement, expertise or accountability. Our clients can therefore expect the same standards of confidentiality, professionalism, quality and responsibility regardless of whether AI has been used to support the delivery of our services.

To maintain the highest standards of quality, transparency, and authenticity across everything we do, all members of our team undergo training specifically on AI in marketing.

We ensure our staff are thoroughly versed in best practices, learning the critical do’s and don’ts of AI tool usage.

How to contact us
Please do not hesitate to contact The Marketing Associates if you have any questions about the AI Policy:
Email –  tabitha@themarketingassociates.co.uk