by Alex Melville | May 13, 2026 | Marketing Strategy, Small Business Advice
Struggling to explain why a client should choose your firm over a competitor? If your answer sounds like “we’re experienced” or “client-focused,” you’re not alone and it’s likely costing you opportunities. A clear, credible Unique Selling Point (USP) is one of the...
by Alex Melville | May 12, 2026 | Marketing Strategy, Case Studies, Small Business Advice
Read how The Marketing Associates’ Fractional CMO services reinvigorated Whitehead Monckton’s brand, unifying the leading Kent law firm with a cohesive “branded house” strategy. By aligning and optimising their marketing channels, TMA drove a 22%...
by Alex Melville | Mar 12, 2026 | Marketing Strategy, Case Studies, Small Business Advice
From concept to market, learn how The Marketing Associates built a comprehensive brand and marketing strategy for chemical and chemistry engineering firm CChES, the University of Southampton’s newest industry enterprise. “Not only have they delivered an...
by Alex Melville | Feb 3, 2026 | Marketing Strategy, Case Studies, Small Business Advice
Read below how we worked closely with the marketing and leadership teams at WeShape to help them build a winning software engineering consultancy marketing strategy. “Tabitha, and The Marketing Associates have been instrumental in advising WeShape around all marketing...
by Alex Melville | Feb 3, 2026 | Marketing Strategy, Case Studies, Small Business Advice
Read below how we revolutionised the marketing strategy for engineering consultancy firm nC². They were suffering from inconsistent messaging, a lack of alignment between stakeholders, and spending too much time on marketing without seeing results back. “We needed a...
