by Tabitha | Jan 27, 2025 | Marketing Strategy, Small Business Advice
Be honest. Have you ever glazed over while someone talks about the importance of branding, brand culture, missions, visions and values? We understand where you’re coming from. Amid the day-to-day challenges of meeting your sales objectives, managing cash flow and...
by Tabitha | Jan 27, 2025 | Marketing Strategy, Small Business Advice
When we talk to a new client about their marketing strategy, the most common comment is “We’re actually doing a lot of marketing, but we have no idea whether it’s working or not.” In simple terms, it’s a strategic framework, organising brands, products, and services...
by Tabitha | Jan 27, 2025 | Marketing Strategy, Small Business Advice
There’s an old saying about finding what works, and sticking to it. While there’s an element of that in marketing, in today’s fast-changing world, it’s no longer as simple as that. In simple terms, it’s a strategic framework, organising brands, products, and services...
by Tabitha | Nov 25, 2024 | Marketing Strategy, Small Business Advice
What do we mean by brand architecture? If you’ve ever worked with a marketing strategist or brand strategist, you’ve probably heard them talk about brand architecture at some point – most likely the difference between a branded house and a house of brands – the two...
by Tabitha | Nov 25, 2024 | Marketing Strategy, Small Business Advice
One of the reasons I love what I do is that I’m always learning. In fact, my clients educate and expand my knowledge and experience more than they ever realise. For the last 15 months, I’ve been working for an incredible change consultancy. They offer large...
