by Tabitha | Sep 30, 2024 | Marketing Strategy, SEO
Many of my professional services clients first approach me with a very broad request: “We need to get better at marketing, but we don’t have the time or the experience in-house yet. Can you tell us what we need to do?” Yes, of course I can. That’s exactly why I...
by Tabitha | Sep 30, 2024 | Marketing Strategy, SEO
As its name suggests, SearchGPT is a prototype collection of new search features which combines the strength of the ChatGPT AI model with information from the web to offer fast, rapid searching with clear and relevant sources. It’s billed as an innovative search...
by Tabitha | Jun 26, 2024 | Social Media, Marketing Strategy
Last month I asked how well you know your target audience, and talked about how important it is to get inside their heads to understand why your business is the answer to what they need. This is key to developing an effective marketing strategy, so you know how, when...
by Tabitha | Jun 12, 2024 | Social Media, Marketing Strategy
A social media expert’s recommendations for 3 simple things that get results. Guest Post by Amana Ahmad – The Social Factor Whether you’ve been on Instagram a while, or are just starting out and are a bit stumped as to how to use it to grow your business here...
by Tabitha | May 30, 2024 | Marketing Strategy
Clue: the more you understand about your target audience, the more effectively you can engage with them. Understanding your target audience is crucial for effective marketing. When you can really get inside their heads, and understand not only their needs, wants or...
