by Hetvi | May 18, 2026 | Marketing Strategy, AI, Small Business Advice
AI is becoming a standard part of how we work, let’s face it we all use it for something. From content creation to research and reporting, it’s helping teams move faster than ever. But speed comes with a trade-off. If you’re not careful, it can also lead you in the...
by Hetvi | May 15, 2026 | Marketing Strategy, AI, Small Business Advice
The AI revolution isn’t coming; it’s already here. But here’s the catch, while everyone is using it, very few are using it well. Rubbish In, Rubbish Out The old adage has never been more relevant. If you give an AI a vague, lazy prompt, you will receive a vague, lazy...
by Hetvi | Mar 19, 2026 | Marketing Strategy, AI, Small Business Advice
Artificial intelligence isn’t replacing professional services it’s helping firms like yours win more clients, improve efficiency, and deliver better client experiences. The key is not adopting AI tools randomly, but integrating them strategically into your...
by Hetvi | Jan 9, 2026 | Marketing Strategy, AI, Small Business Advice
Over the past year, conversations around ChatGPT have evolved, it is now influencing how people research, compare, and choose service providers. As adoption has grown, so has a common question: “How do I get my business listed on ChatGPT?” The short answer is: you...
by Hetvi | Nov 13, 2025 | Marketing Strategy, AI, Small Business Advice
Artificial Intelligence has been everywhere this year, hasn’t. From marketing and copywriting to design, data, fake photos and the rest. It seems that every conversation comes back to AI in some form. There is no doubt that it has changed how we work and communicate,...
by Hetvi | Jul 17, 2025 | Marketing Strategy, AI, Small Business Advice
Last week, a business contact told me she had won a new client who found her via ChatGPT and marketing. You have probably heard a lot about ChatGPT recently, but did you know it is now one of the fastest-growing search tools in the world? More and more people are...
