by Tabitha | Jan 29, 2024 | Marketing Strategy, Marketing Trends
Everything is changing (I’m sure you have noticed). Technology is developing at the fastest rate in history, algorithms are constantly updating and a new social platform seems to pop up every week. For us business owners this means three things (amongst many others):...
by Tabitha | Dec 12, 2023 | Marketing Strategy
In a competitive and increasingly crowded market, the role of a marketing budget cannot be overstated. Budgeting should be at the forefront of any marketing strategy, as without a well-defined marketing budget, your business risks either overspending or falling short...
by Tabitha | Nov 27, 2023 | Marketing Strategy
In March 2015, I became self-employed; I had a 1-year old who I wanted to spend as much time with as possible. Being self-employed gave me the chance to become my own boss, dialling up and down the business in accordance with school holidays and, eventually, a further...
by Tabitha | Nov 16, 2023 | Marketing Strategy
Do you know who your competitors are and what they are doing in your sector? Well you should! A competitor review is not only a great opportunity to review your competitors’ marketing efforts but to see what they are doing, who they are working for and how they...
by Tabitha | Nov 1, 2023 | Marketing Strategy
In the ever-evolving world of marketing, finding strategies that work for your business can make all the difference. If you’re looking for quick and impactful marketing wins, and stay ahead of your competitors then thinking about your 2024 strategy now will support...
by Tabitha | Sep 28, 2023 | Marketing Strategy
Marketing isn’t easy, is it? Just as you think you have cracked the content planning, audience research, writing, designing and posting, you then have to start reviewing it. But this is an extremely important, insightful and rewarding process.. If campaign analysis...
