Category Archives: Marketing Strategy
Blog posts from The Marketing Associates to help you implement a Marketing Strategy that works for your business.
Why you need to understand your brand culture. (Yes, SME owner, we’re talking to you!)
Be honest. Have you ever glazed over while someone talks about the importance of branding, [...]
How to set achievable marketing goals
When we talk to a new client about their marketing strategy, the most common comment [...]
5 key marketing trends for 2025
There’s an old saying about finding what works, and sticking to it. While there’s an [...]
Branded House or House of Brands: why professional services brand should consider brand architecture
What do we mean by brand architecture? If you’ve ever worked with a marketing strategist [...]
The Importance of Lived Experience in Marketing
One of the reasons I love what I do is that I’m always learning. In [...]
How Not to Be a Busy Fool with Your Marketing
I was a busy fool. Are you? Why? Because I used to try and do [...]
Talis IFA Rebrand Case Study
Brand design, new website, new on and offline collateral, launch a newsletter and numerous advertorials [...]
Time to Discuss the ‘C’ Word?
Yes, I know it’s only five minutes since the schools went back, and that we [...]
5 Benefits of Using AI in Digital Marketing
We’ve talked before about the importance of ‘social proof’, that holy grail of credibility and [...]
How to Ask Clients for Video Testimonials
We’ve talked before about the importance of ‘social proof’, that holy grail of credibility and [...]