by Tabitha | Oct 22, 2024 | Marketing Strategy, Small Business Advice
Yes, I know it’s only five minutes since the schools went back, and that we haven’t even got Halloween and Guy Fawkes’ night out of the way yet, but you just know that Christmas will be upon us before we know it. So here’s the big question Have you considered a...
by Tabitha | Oct 22, 2024 | Marketing Strategy, Small Business Advice
We’ve talked before about the importance of ‘social proof’, that holy grail of credibility and legitimacy that your clients can give you. One of the things I’ve been looking at closely is AI. There’s a lot of ‘noise’ around AI in general at the moment and developments...
by Tabitha | Sep 30, 2024 | Marketing Strategy, Small Business Advice
We’ve talked before about the importance of ‘social proof’, that holy grail of credibility and legitimacy that your clients can give you. There are three key types of social proof: Client surveys Online ratings and reviews Video testimonials Here, I’m going to focus...
by Tabitha | Mar 12, 2024 | Marketing Strategy, Small Business Advice
I was recently discussing the roles and responsibilities of a marketing team versus a sales team with a client (who has a large sales team). The question was ‘How much leg work should the marketing team do before it is handed over to the sales team?...
by Tabitha | Mar 5, 2024 | Small Business Advice
I’ve been thinking about the value exchange and how we communicate it when selling business services to other businesses. With a product, it’s simple. A banana costs 50p, the customer feels that the banana is worth 50p, and a sale is made. But if you walk into a shop...
by Tabitha | Jul 12, 2023 | Small Business Advice
Have you ever been asked to speak at an event but shied away from it due to the unknown? As a business professional, giving a business talk can be very daunting. You may feel comfortable about a board table, but, a podium and stage is a totally different kettle of...
