Brand Launch Success partnered with

The University of Southampton

A new enterprise unit from the University of Southampton’s School of Chemistry and Chemical Engineering, offering expert-level consultancy and project delivery in chemistry and chemical engineering, with 17 experts across disciplines including crystallography, X-ray diffraction and NMR.

Challenges:

A completely new brand and marketing strategy from scratch, deciding between technical vs. explanatory messaging, and needing to filter for the right industry enquiries with limited resources.

Our solution:

Target audience research, brand identity creation emphasising the team’s world-leading expertise and University of Southampton connection, LinkedIn-focused digital strategy, a new website, a full content plan and marketing collateral, and a launch event for academics and industry professionals.

Results:

  • 80+ attendees at the launch event, including the Vice-President and Faculty/Associate Dean
  • Suitable press coverage achieved
  • 5 new business enquiries within the first month
  • 86.2% increase in LinkedIn followers
  • 600+ unique, highly engaged website sessions in the first month

Services delivered:

Marketing Kick Off, Competitor review, Logo and brand assets creation, Website build and launch, Article and case study creation, LinkedIn set-up and content, Ongoing strategic marketing consultancy.

Testimonial

“Not only have they delivered an excellent service, TMA’s knowledge and experience as well as their creativity and marketing expertise has ensured a smooth launch, high visibility with immediate promising ongoing results.”

Professor Sumeet Mahajan, Director, CChES, University of Southampton