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The Power of Storytelling in Marketing – Why Your Brand Needs a Strong Narrative

The Power of Storytelling in Marketing – Why Your Brand Needs a Strong Narrative

by Hetvi | May 7, 2025 | Marketing Strategy, Branding, Marketing Trends, Small Business Advice

When it comes to the power of storytelling in marketing, every brand has a story. The question is – are you telling yours in a way your audience wants to hear? In a world full of noise, advertising, and fast content, people don’t just buy products – they buy into...
What’s Your GA4 Number, And Why Does It Matter To Your Marketing Strategy?

What’s Your GA4 Number, And Why Does It Matter To Your Marketing Strategy?

by Hetvi | May 7, 2025 | Marketing Strategy, SEO, Small Business Advice

You may have heard some buzz around GA4 or google analytics marketing, but, even for many marketers, it still feels like a bit of a mystery. The good news? Once you understand how it works and identify your GA4 number, it becomes a powerful ally in shaping a smart,...
Email marketing isn’t dead: why newsletters still deliver in 2025

Email marketing isn’t dead: why newsletters still deliver in 2025

by Hetvi | May 7, 2025 | Marketing Strategy, Small Business Advice

With TikTok trends, AI content and influencer marketing firmly in the spotlight, you might think that email marketing is outdated – but data tells a different story. Email remains one of the most cost-effective and conversion-driven marketing options. And for brands...
The Marketing ROI of Consistency Across Platforms

The Marketing ROI of Consistency Across Platforms

by Hetvi | May 6, 2025 | Marketing Strategy, Branding, Small Business Advice

When thinking about how to generate Marketing ROI, Imagine meeting someone who speaks differently every time you see them. One day they’re formal, the next they’re cracking jokes, and by the third meeting, they’ve completely changed their accent. You’d probably feel...
10 ways AI is changing marketing in 2025

10 ways AI is changing marketing in 2025

by Hetvi | Mar 26, 2025 | Marketing Strategy, Marketing Trends, Small Business Advice

Read our take on the latest statistics around AI in marketing and how to use it effectively In our ever-evolving digital world, Artificial Intelligence (AI) is transforming the way we approach marketing.  Recent research carried out by SurveyMonkey highlights some of...
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