by Hetvi | Jul 17, 2025 | Marketing Strategy, Small Business Advice
Marketing Strategy can be confusing. You’re posting on LinkedIn every Tuesday. You update your website when you can. You send out a newsletter now and again. That’s something, right? But here’s the question. Why? If you can’t answer that clearly, there’s a good chance...
by Hetvi | Jul 17, 2025 | Marketing Strategy, Small Business Advice
Wikipedia for marketing: Think Wikipedia is only for celebrities and big-name brands? It isn’t. A well-written, properly sourced Wikipedia page can do far more than just look impressive. For businesses that meet the criteria, it can increase your visibility, build...
by Hetvi | Jul 17, 2025 | Marketing Strategy, Small Business Advice
Last week, a business contact told me she had won a new client who found her via ChatGPT and marketing. You have probably heard a lot about ChatGPT recently, but did you know it is now one of the fastest-growing search tools in the world? More and more people are...
by Hetvi | May 7, 2025 | Marketing Strategy, Branding, Marketing Trends, Small Business Advice
When it comes to the power of storytelling in marketing, every brand has a story. The question is – are you telling yours in a way your audience wants to hear? In a world full of noise, advertising, and fast content, people don’t just buy products – they buy into...
by Hetvi | May 7, 2025 | Marketing Strategy, SEO, Small Business Advice
You may have heard some buzz around GA4 or google analytics marketing, but, even for many marketers, it still feels like a bit of a mystery. The good news? Once you understand how it works and identify your GA4 number, it becomes a powerful ally in shaping a smart,...
