by Hetvi | May 18, 2026 | Marketing Strategy, Small Business Advice
There’s a lot of activity in marketing at the moment, in case you hadn’t noticed; more posts, more emails, more tools, more campaigns and more noise. AI is to thank for this increased need for increased activity. On the surface, it looks productive and it feels like...
by Hetvi | May 18, 2026 | Marketing Strategy, Small Business Advice
AI is becoming a standard part of how we work, let’s face it we all use it for something. From content creation to research and reporting, it’s helping teams move faster than ever. But speed comes with a trade-off. If you’re not careful, it can also lead you in the...
by Hetvi | May 15, 2026 | Marketing Strategy, Small Business Advice
The AI revolution isn’t coming; it’s already here. But here’s the catch, while everyone is using it, very few are using it well. Rubbish In, Rubbish Out The old adage has never been more relevant. If you give an AI a vague, lazy prompt, you will receive a vague, lazy...
by Hetvi | Mar 19, 2026 | Marketing Strategy, Small Business Advice
Struggling to explain why a client should choose your firm over a competitor? If your answer sounds like “we’re experienced” or “client-focused,” you’re not alone and it’s likely costing you opportunities. A clear, credible Unique Selling Point (USP) is one of the...
by Hetvi | Mar 19, 2026 | Marketing Strategy, Small Business Advice
Artificial intelligence isn’t replacing professional services it’s helping firms like yours win more clients, improve efficiency, and deliver better client experiences. The key is not adopting AI tools randomly, but integrating them strategically into your...
