by Hetvi | Jan 9, 2026 | Marketing Strategy, AI, Small Business Advice
Over the past year, conversations around ChatGPT have evolved, it is now influencing how people research, compare, and choose service providers. As adoption has grown, so has a common question: “How do I get my business listed on ChatGPT?” The short answer is: you...
by Hetvi | Jan 9, 2026 | Marketing Strategy, Small Business Advice
Marketing in 2026 is going to be different. Not louder, not faster, but (hopefully) more considered. After years of chasing new tools, platforms, trends and tactics, strategy is no longer a nice-to-have, it is essential. Here are the five key trends to consider /...
by Hetvi | Nov 13, 2025 | Marketing Strategy, Small Business Advice
As the year draws to a close, now is the perfect time to take a step back and look honestly at your marketing efforts. What went well? What didn’t? And why? And most importantly, what should you do differently in 2026? Too often, businesses roll straight from one year...
by Hetvi | Nov 13, 2025 | Marketing Strategy, AI, Small Business Advice
Artificial Intelligence has been everywhere this year, hasn’t. From marketing and copywriting to design, data, fake photos and the rest. It seems that every conversation comes back to AI in some form. There is no doubt that it has changed how we work and communicate,...
by Hetvi | Nov 13, 2025 | Marketing Strategy, Small Business Advice
Christmas is often seen as the domain of consumer brands, with flashy TV adverts, pushy festive messages and inboxes full of offers. For B2B firms, it can feel difficult for a professional brand to know how to join in. The risk is that it ends up looking forced or...
