by Hetvi | Oct 15, 2025 | Marketing Strategy, Small Business Advice
We see it time and again: brands swept up in the excitement of the latest trend rush to jump on the bandwagon. It may feel fresh at the time, it may generate a burst of attention, and sometimes it may even go viral. But once the buzz fades, what remains? Too often,...
by Hetvi | Sep 8, 2025 | Marketing Strategy, Small Business Advice
Marketing Automation saves time, and it can be a real game-changer. When done well, it makes campaigns smarter and more efficient while still keeping them genuinely human. At The Marketing Associates, we’ve seen how businesses can strike that balance — but it’s easy...
by Hetvi | Sep 8, 2025 | Marketing Strategy, Small Business Advice
Breaking News: Video is no longer just for consumer brands or social media influencers, In fact, B2B video content has become one of the most effective tools for marketers. Decision-makers may be professionals, but they are still people who scroll through LinkedIn on...
by Hetvi | Jul 17, 2025 | Marketing Strategy, Small Business Advice
Marketing Strategy can be confusing. You’re posting on LinkedIn every Tuesday. You update your website when you can. You send out a newsletter now and again. That’s something, right? But here’s the question. Why? If you can’t answer that clearly, there’s a good chance...
by Hetvi | Jul 17, 2025 | Marketing Strategy, Small Business Advice
Wikipedia for marketing: Think Wikipedia is only for celebrities and big-name brands? It isn’t. A well-written, properly sourced Wikipedia page can do far more than just look impressive. For businesses that meet the criteria, it can increase your visibility, build...
