Marketing: Try Something New

Marketing: Try Something New

Everything is changing (I’m sure you have noticed). Technology is developing at the fastest rate in history, algorithms are constantly updating and a new social platform seems to pop up every week. For us business owners this means three things (amongst many others):...
How Much Should Your Marketing Budget Be?

How Much Should Your Marketing Budget Be?

In a competitive and increasingly crowded market, the role of a marketing budget cannot be overstated. Budgeting should be at the forefront of any marketing strategy, as without a well-defined marketing budget, your business risks either overspending or falling short...
Highs & Lows of Self-Employment

Highs & Lows of Self-Employment

In March 2015, I became self-employed; I had a 1-year old who I wanted to spend as much time with as possible. Being self-employed gave me the chance to become my own boss, dialling up and down the business in accordance with school holidays and, eventually, a further...
The Importance of a Competitor Review

The Importance of a Competitor Review

Do you know who your competitors are and what they are doing in your sector? Well you should! A competitor review is not only a great opportunity to review your competitors’ marketing efforts but to see what they are doing, who they are working for and how they...