by Hetvi | Oct 20, 2025 | Marketing Strategy, Small Business Advice
At The Marketing Associates, we’ve seen too many businesses who have been relying on instinct when making marketing decisions. Occasionally, it works but more often than not, it is a shot in the dark. Assumptions can only take you so far. Imagine if, instead, every...
by Hetvi | Oct 15, 2025 | Marketing Strategy, Small Business Advice
Good question! We often find that the term ‘marketing strategy’ is used rather loosely, or even far too much. Too often, the term ‘marketing strategy’ is mistaken for a campaign plan, a content calendar, or even a collection of tactics. In reality, a marketing...
by Hetvi | Oct 15, 2025 | Marketing Strategy, Small Business Advice
We see it time and again: brands swept up in the excitement of the latest trend rush to jump on the bandwagon. It may feel fresh at the time, it may generate a burst of attention, and sometimes it may even go viral. But once the buzz fades, what remains? Too often,...
by Hetvi | Sep 8, 2025 | Marketing Strategy, Small Business Advice
Marketing Automation saves time, and it can be a real game-changer. When done well, it makes campaigns smarter and more efficient while still keeping them genuinely human. At The Marketing Associates, we’ve seen how businesses can strike that balance — but it’s easy...
by Hetvi | Sep 8, 2025 | Marketing Strategy, Small Business Advice
Breaking News: Video is no longer just for consumer brands or social media influencers, In fact, B2B video content has become one of the most effective tools for marketers. Decision-makers may be professionals, but they are still people who scroll through LinkedIn on...
by Hetvi | Jul 17, 2025 | Marketing Strategy, Small Business Advice
Marketing Strategy can be confusing. You’re posting on LinkedIn every Tuesday. You update your website when you can. You send out a newsletter now and again. That’s something, right? But here’s the question. Why? If you can’t answer that clearly, there’s a good chance...
