by Tabitha | Jun 26, 2024 | Social Media, Marketing Strategy
Last month I asked how well you know your target audience, and talked about how important it is to get inside their heads to understand why your business is the answer to what they need. This is key to developing an effective marketing strategy, so you know how, when...
by Tabitha | Jun 12, 2024 | Social Media, Marketing Strategy
A social media expert’s recommendations for 3 simple things that get results. Guest Post by Amana Ahmad – The Social Factor Whether you’ve been on Instagram a while, or are just starting out and are a bit stumped as to how to use it to grow your business here...
by Tabitha | May 30, 2024 | Marketing Strategy
Clue: the more you understand about your target audience, the more effectively you can engage with them. Understanding your target audience is crucial for effective marketing. When you can really get inside their heads, and understand not only their needs, wants or...
by Tabitha | May 15, 2024 | Marketing Strategy, Email Marketing
If you’re a confident writer yourself, and have the time to do it, you might be wondering where the value lies in engaging the services of a professional copywriter. I know several business owners who enjoy writing their own blogs and articles, who find that it helps...
by Tabitha | Apr 26, 2024 | Marketing Strategy
As any marketing professional will tell you, a Marketing Plan is an essential for any business. Yet, according to Hubspot, as many as 50% of professional service SMEs don’t have one. In the professional services sector particularly, marketing has changed. In decades...
by Tabitha | Apr 12, 2024 | Marketing Strategy
If you’re a small business, the chances are you might not (yet) have got to the point where you can hire someone full-time, let alone more than one person with different skills. So how do you go about finding the right people to trust with your marketing? The first...
