by Tabitha | Oct 22, 2024 | Marketing Strategy, Small Business Advice
Yes, I know it’s only five minutes since the schools went back, and that we haven’t even got Halloween and Guy Fawkes’ night out of the way yet, but you just know that Christmas will be upon us before we know it. So here’s the big question Have you considered a...
by Tabitha | Oct 22, 2024 | Marketing Strategy, Small Business Advice
We’ve talked before about the importance of ‘social proof’, that holy grail of credibility and legitimacy that your clients can give you. One of the things I’ve been looking at closely is AI. There’s a lot of ‘noise’ around AI in general at the moment and developments...
by Tabitha | Sep 30, 2024 | Marketing Strategy, Small Business Advice
We’ve talked before about the importance of ‘social proof’, that holy grail of credibility and legitimacy that your clients can give you. There are three key types of social proof: Client surveys Online ratings and reviews Video testimonials Here, I’m going to focus...
by Tabitha | Sep 30, 2024 | Marketing Strategy, SEO
Many of my professional services clients first approach me with a very broad request: “We need to get better at marketing, but we don’t have the time or the experience in-house yet. Can you tell us what we need to do?” Yes, of course I can. That’s exactly why I...
by Tabitha | Sep 30, 2024 | Marketing Strategy, SEO
As its name suggests, SearchGPT is a prototype collection of new search features which combines the strength of the ChatGPT AI model with information from the web to offer fast, rapid searching with clear and relevant sources. It’s billed as an innovative search...
by Tabitha | Jun 26, 2024 | Social Media, Marketing Strategy
Last month I asked how well you know your target audience, and talked about how important it is to get inside their heads to understand why your business is the answer to what they need. This is key to developing an effective marketing strategy, so you know how, when...
