by Tabitha | Mar 12, 2024 | Marketing Strategy, Small Business Advice
I was recently discussing the roles and responsibilities of a marketing team versus a sales team with a client (who has a large sales team). The question was ‘How much leg work should the marketing team do before it is handed over to the sales team?...
by Tabitha | Feb 28, 2024 | Marketing Strategy
No matter what your business is, you need marketing and a marketing strategy. It’s an essential part of your business toolkit. Without marketing at the heart of your strategy for growth, you can be talking to empty rooms. When no one’s there, you can’t make any sales!...
by Tabitha | Feb 21, 2024 | Marketing Strategy
When you’re doing internal marketing for your own business, why does it always feel so hard? Even as a Fractional Marketing Director, I love to create the marketing strategies for my clients but when it comes to writing my own content, I sometimes get stumped. So, why...
by Tabitha | Feb 2, 2024 | Marketing Strategy
You may have heard or seen the new buzzword ‘Fractional Marketing Director’ being bandied around of late. But what does it mean and how does it potentially affect you and your business? A Fractional Marketing Director is basically a new term for a...
by Tabitha | Jan 29, 2024 | Marketing Strategy, Marketing Trends
Everything is changing (I’m sure you have noticed). Technology is developing at the fastest rate in history, algorithms are constantly updating and a new social platform seems to pop up every week. For us business owners this means three things (amongst many others):...
by Tabitha | Dec 12, 2023 | Marketing Strategy
In a competitive and increasingly crowded market, the role of a marketing budget cannot be overstated. Budgeting should be at the forefront of any marketing strategy, as without a well-defined marketing budget, your business risks either overspending or falling short...
