by Tabitha | May 15, 2024 | Marketing Strategy, Email Marketing
If you’re a confident writer yourself, and have the time to do it, you might be wondering where the value lies in engaging the services of a professional copywriter. I know several business owners who enjoy writing their own blogs and articles, who find that it helps...
by Tabitha | Apr 26, 2024 | Marketing Strategy
As any marketing professional will tell you, a Marketing Plan is an essential for any business. Yet, according to Hubspot, as many as 50% of professional service SMEs don’t have one. In the professional services sector particularly, marketing has changed. In decades...
by Tabitha | Apr 12, 2024 | Marketing Strategy
If you’re a small business, the chances are you might not (yet) have got to the point where you can hire someone full-time, let alone more than one person with different skills. So how do you go about finding the right people to trust with your marketing? The first...
by Tabitha | Mar 12, 2024 | Marketing Strategy, Small Business Advice
I was recently discussing the roles and responsibilities of a marketing team versus a sales team with a client (who has a large sales team). The question was ‘How much leg work should the marketing team do before it is handed over to the sales team?...
by Tabitha | Feb 28, 2024 | Marketing Strategy
No matter what your business is, you need marketing and a marketing strategy. It’s an essential part of your business toolkit. Without marketing at the heart of your strategy for growth, you can be talking to empty rooms. When no one’s there, you can’t make any sales!...
by Tabitha | Feb 21, 2024 | Marketing Strategy
When you’re doing internal marketing for your own business, why does it always feel so hard? Even as a Fractional Marketing Director, I love to create the marketing strategies for my clients but when it comes to writing my own content, I sometimes get stumped. So, why...
