by Hetvi | May 7, 2025 | Marketing Strategy, SEO, Small Business Advice
You may have heard some buzz around GA4 or google analytics marketing, but, even for many marketers, it still feels like a bit of a mystery. The good news? Once you understand how it works and identify your GA4 number, it becomes a powerful ally in shaping a smart,...
by Hetvi | May 7, 2025 | Marketing Strategy, Small Business Advice
With TikTok trends, AI content and influencer marketing firmly in the spotlight, you might think that email marketing is outdated – but data tells a different story. Email remains one of the most cost-effective and conversion-driven marketing options. And for brands...
by Hetvi | May 6, 2025 | Marketing Strategy, Branding, Small Business Advice
When thinking about how to generate Marketing ROI, Imagine meeting someone who speaks differently every time you see them. One day they’re formal, the next they’re cracking jokes, and by the third meeting, they’ve completely changed their accent. You’d probably feel...
by Hetvi | Mar 26, 2025 | Marketing Strategy, Marketing Trends, Small Business Advice
Read our take on the latest statistics around AI in marketing and how to use it effectively In our ever-evolving digital world, Artificial Intelligence (AI) is transforming the way we approach marketing. Recent research carried out by SurveyMonkey highlights some of...
by Hetvi | Mar 25, 2025 | Marketing Strategy, Marketing Trends, Small Business Advice
Buzz Word Bingo: What is a Fractional Marketing Director, and why could they be essential to the future of your business? In the rapidly changing landscape of professional services, every successful business leader must be prepared to adapt, innovate, and strive for...
by Hetvi | Mar 25, 2025 | Marketing Strategy, Small Business Advice
How do you know you are investing in the most effective marketing activity for your business? As a starting point, here are 10 B2B marketing strategies that work. Flexibility and adaptability are the name of the game these days, and always with your clients’ needs at...
