by Hetvi | Feb 24, 2026 | Marketing Strategy, Small Business Advice
There’s a new buzz word in town! AMB means ‘Account-Based Marketing’ and it is an increasingly popular term being used as a B2B marketing strategy in its own right. Rather than focusing on broad audiences, ABM takes a more considered approach. It treats individual,...
by Alex Melville | Feb 3, 2026 | Marketing Strategy, Case Studies, Small Business Advice
Read below how we worked closely with the marketing and leadership teams at WeShape to help them build a winning software engineering consultancy marketing strategy. “Tabitha, and The Marketing Associates have been instrumental in advising WeShape around all marketing...
by Alex Melville | Feb 3, 2026 | Marketing Strategy, Case Studies, Small Business Advice
Read below how we revolutionised the marketing strategy for engineering consultancy firm nC². They were suffering from inconsistent messaging, a lack of alignment between stakeholders, and spending too much time on marketing without seeing results back. “We needed a...
by Hetvi | Jan 9, 2026 | Marketing Strategy, Small Business Advice
We often speak to clients and prospective clients who tell us they already have a marketing plan in place, yet it hasn’t delivered the results they hoped for. The first question we then ask is always the same: was the plan actually followed and delivered consistently?...
by Hetvi | Jan 9, 2026 | Marketing Strategy, Small Business Advice
Over the past year, conversations around ChatGPT have shifted. The initial curiosity has turned into cautious interest and now a ‘must use’ for many. For some business owners, a nervousness still remains, afterall where does ChatGPT get its information from, how...
by Hetvi | Jan 9, 2026 | Marketing Strategy, Small Business Advice
Marketing in 2026 is going to be different. Not louder, not faster, but (hopefully) more considered. After years of chasing new tools, platforms, trends and tactics, strategy is no longer a nice-to-have, it is essential. Here are the five key trends to consider /...
