How to Do Meaningful B2B Christmas Marketing
Christmas is often seen as the domain of consumer brands, with flashy TV adverts, pushy [...]
Stop Guessing, use Customer Insights to Drive Real Results
At The Marketing Associates, we’ve seen too many businesses who have been relying on instinct [...]
What is a Marketing Strategy?
Good question! We often find that the term ‘marketing strategy’ is used rather loosely, or [...]
How to Create Evergreen Content
We see it time and again: brands swept up in the excitement of the latest [...]
How to Use Marketing Automation Without Losing the Human Touch
Marketing Automation saves time, and it can be a real game-changer. When done well, it [...]
No TikTok Dances, No Jargon: Just B2B Video Content That Works
Breaking News: Video is no longer just for consumer brands or social media influencers, In [...]
Strategy First, Tactics Later: Is Your Marketing Strategy Back to Front?
Marketing Strategy can be confusing. You’re posting on LinkedIn every Tuesday. You update your website [...]
Wikipedia for marketing – Why Your Business Needs a Profile
Wikipedia for marketing: Think Wikipedia is only for celebrities and big-name brands? It isn’t. A [...]
How to Use ChatGPT and Marketing to Promote Your Business
Last week, a business contact told me she had won a new client who found [...]
The Power of Storytelling in Marketing – Why Your Brand Needs a Strong Narrative
When it comes to the power of storytelling in marketing, every brand has a story. [...]
What’s Your GA4 Number, And Why Does It Matter To Your Marketing Strategy?
You may have heard some buzz around GA4 or google analytics marketing, but, even for [...]
Email marketing isn’t dead: why newsletters still deliver in 2025
With TikTok trends, AI content and influencer marketing firmly in the spotlight, you might think [...]