How to Set Realistic Marketing Goals and KPIs for Professional Service Businesses
Marketing for professional service firms doesn’t behave like typical lead generation. Longer sales cycles, high-value [...]
How to Tell Your Brand Story
Every business has a story. The difference is not whether you have one, but whether [...]
What does ‘ABM’ mean?
ABM (Account-Based Marketing) is a rapidly growing B2B marketing strategy designed to help your business [...]
Why Most Marketing Isn’t Working (And How Consistency Fixes It)
If you’ve ever felt like your marketing strategy should be working, but isn’t hitting the [...]
Where Does AI Get Its Information (And What Is Your Business Visibility In ChatGPT)
Over the past year, conversations around ChatGPT have evolved, it is now influencing how people [...]
The 5 Key Marketing trends for 2026
Marketing in 2026 is going to be different. Not louder, not faster, but (hopefully) more [...]
Evaluating Your 2025 Marketing: What Worked, What Didn’t, and What to Do About It
As the year draws to a close, now is the perfect time to take a [...]
Are You Tired of AI Already?
Artificial Intelligence has been everywhere this year, hasn’t. From marketing and copywriting to design, data, [...]
How to Do Meaningful B2B Christmas Marketing
Christmas is often seen as the domain of consumer brands, with flashy TV adverts, pushy [...]
Stop Guessing, use Customer Insights to Drive Real Results
At The Marketing Associates, we’ve seen too many businesses who have been relying on instinct [...]
What is a Marketing Strategy?
Good question! We often find that the term ‘marketing strategy’ is used rather loosely, or [...]
How to Create Evergreen Content
We see it time and again: brands swept up in the excitement of the latest [...]