by Hetvi | Jul 17, 2025 | Marketing Strategy, Small Business Advice
Last week, a business contact told me she had won a new client who found her via ChatGPT and marketing. You have probably heard a lot about ChatGPT recently, but did you know it is now one of the fastest-growing search tools in the world? More and more people are...
by Hetvi | May 7, 2025 | Marketing Strategy, Branding, Marketing Trends, Small Business Advice
When it comes to the power of storytelling in marketing, every brand has a story. The question is – are you telling yours in a way your audience wants to hear? In a world full of noise, advertising, and fast content, people don’t just buy products – they buy into...
by Hetvi | May 7, 2025 | Marketing Strategy, SEO, Small Business Advice
You may have heard some buzz around GA4 or google analytics marketing, but, even for many marketers, it still feels like a bit of a mystery. The good news? Once you understand how it works and identify your GA4 number, it becomes a powerful ally in shaping a smart,...
by Hetvi | May 7, 2025 | Marketing Strategy, Small Business Advice
With TikTok trends, AI content and influencer marketing firmly in the spotlight, you might think that email marketing is outdated – but data tells a different story. Email remains one of the most cost-effective and conversion-driven marketing options. And for brands...
by Hetvi | May 6, 2025 | Marketing Strategy, Branding, Small Business Advice
When thinking about how to generate Marketing ROI, Imagine meeting someone who speaks differently every time you see them. One day they’re formal, the next they’re cracking jokes, and by the third meeting, they’ve completely changed their accent. You’d probably feel...
by Hetvi | Mar 26, 2025 | Marketing Strategy, Marketing Trends, Small Business Advice
Read our take on the latest statistics around AI in marketing and how to use it effectively In our ever-evolving digital world, Artificial Intelligence (AI) is transforming the way we approach marketing. Recent research carried out by SurveyMonkey highlights some of...
