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Getting to know your Target Audience – a Beginner’s Guide to Customer Personas

Getting to know your Target Audience – a Beginner’s Guide to Customer Personas

by Tabitha | Jun 26, 2024 | Social Media, Marketing Strategy

Last month I asked how well you know your target audience, and talked about how important it is to get inside their heads to understand why your business is the answer to what they need. This is key to developing an effective marketing strategy, so you know how, when...
How to use Instagram to promote your Business

How to use Instagram to promote your Business

by Tabitha | Jun 12, 2024 | Social Media, Marketing Strategy

A social media expert’s recommendations for 3 simple things that get results. Guest Post by Amana Ahmad – The Social Factor Whether you’ve been on Instagram a while, or are just starting out and are a bit stumped as to how to use it to grow your business here...
Five common mistakes B2B Professionals are making on LinkedIn and how to fix them!

Five common mistakes B2B Professionals are making on LinkedIn and how to fix them!

by Tabitha | Jun 20, 2023 | Social Media

There are currently 34.9 million people in the UK on LinkedIn. This makes it an incredibly important platform with wide reach, regular engagement and a live audience. This means that LinkedIn is the perfect platform to consolidate and demonstrate your experience,...

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