by Tabitha | May 15, 2024 | Marketing Strategy, Email Marketing
If you’re a confident writer yourself, and have the time to do it, you might be wondering where the value lies in engaging the services of a professional copywriter. I know several business owners who enjoy writing their own blogs and articles, who find that it helps...
by Tabitha | Apr 26, 2024 | Marketing Strategy
As any marketing professional will tell you, a Marketing Plan is an essential for any business. Yet, according to Hubspot, as many as 50% of professional service SMEs don’t have one. In the professional services sector particularly, marketing has changed. In decades...
by Tabitha | Apr 12, 2024 | Marketing Strategy
If you’re a small business, the chances are you might not (yet) have got to the point where you can hire someone full-time, let alone more than one person with different skills. So how do you go about finding the right people to trust with your marketing? The first...
by Tabitha | Mar 22, 2024 | Branding
Think of a brand, any brand. What is the first thing you think of? The answer doesn’t really matter. The reason for the question is what I am getting at… Brand Recognition. And brand recognition comes from, and only from, brand consistency. That first thing that...
by Tabitha | Mar 12, 2024 | Marketing Strategy, Small Business Advice
I was recently discussing the roles and responsibilities of a marketing team versus a sales team with a client (who has a large sales team). The question was ‘How much leg work should the marketing team do before it is handed over to the sales team?...
