by Hetvi | May 7, 2025 | Marketing Strategy, Branding, Marketing Trends, Small Business Advice
When it comes to the power of storytelling in marketing, every brand has a story. The question is – are you telling yours in a way your audience wants to hear? In a world full of noise, advertising, and fast content, people don’t just buy products – they buy into...
by Hetvi | Mar 26, 2025 | Marketing Strategy, Marketing Trends, Small Business Advice
Read our take on the latest statistics around AI in marketing and how to use it effectively In our ever-evolving digital world, Artificial Intelligence (AI) is transforming the way we approach marketing. Recent research carried out by SurveyMonkey highlights some of...
by Hetvi | Mar 25, 2025 | Marketing Strategy, Marketing Trends, Small Business Advice
Buzz Word Bingo: What is a Fractional Marketing Director, and why could they be essential to the future of your business? In the rapidly changing landscape of professional services, every successful business leader must be prepared to adapt, innovate, and strive for...
by Tabitha | Feb 14, 2024 | Marketing Trends
Sometimes I feel like my role is more than just a marketing consultant, and actually goes into the realm of being a business consultant. But I think this is partly because at The Marketing Associates we believe that marketing is part of the bigger picture for your...
by Tabitha | Jan 29, 2024 | Marketing Strategy, Marketing Trends
Everything is changing (I’m sure you have noticed). Technology is developing at the fastest rate in history, algorithms are constantly updating and a new social platform seems to pop up every week. For us business owners this means three things (amongst many others):...
