by Hetvi | Nov 13, 2025 | Marketing Strategy, Small Business Advice
As the year draws to a close, now is the perfect time to take a step back and look honestly at your marketing efforts. What went well? What didn’t? And why? And most importantly, what should you do differently in 2026? Too often, businesses roll straight from one year...
by Hetvi | Nov 13, 2025 | Marketing Strategy, Small Business Advice
Artificial Intelligence has been everywhere this year, hasn’t. From marketing and copywriting to design, data, fake photos and the rest. It seems that every conversation comes back to AI in some form. There is no doubt that it has changed how we work and communicate,...
by Hetvi | Nov 13, 2025 | Marketing Strategy, Small Business Advice
Christmas is often seen as the domain of consumer brands, with flashy TV adverts, pushy festive messages and inboxes full of offers. For B2B firms, it can feel difficult for a professional brand to know how to join in. The risk is that it ends up looking forced or...
by Hetvi | Oct 20, 2025 | Marketing Strategy, Small Business Advice
At The Marketing Associates, we’ve seen too many businesses who have been relying on instinct when making marketing decisions. Occasionally, it works but more often than not, it is a shot in the dark. Assumptions can only take you so far. Imagine if, instead, every...
by Hetvi | Oct 15, 2025 | Marketing Strategy, Small Business Advice
Good question! We often find that the term ‘marketing strategy’ is used rather loosely, or even far too much. Too often, the term ‘marketing strategy’ is mistaken for a campaign plan, a content calendar, or even a collection of tactics. In reality, a marketing...
by Hetvi | Oct 15, 2025 | Marketing Strategy, Small Business Advice
We see it time and again: brands swept up in the excitement of the latest trend rush to jump on the bandwagon. It may feel fresh at the time, it may generate a burst of attention, and sometimes it may even go viral. But once the buzz fades, what remains? Too often,...
