by Tabitha | Sep 30, 2024 | Marketing Strategy, Small Business Advice
We’ve talked before about the importance of ‘social proof’, that holy grail of credibility and legitimacy that your clients can give you. There are three key types of social proof: Client surveys Online ratings and reviews Video testimonials Here, I’m going to focus...
by Tabitha | Mar 12, 2024 | Marketing Strategy, Small Business Advice
I was recently discussing the roles and responsibilities of a marketing team versus a sales team with a client (who has a large sales team). The question was ‘How much leg work should the marketing team do before it is handed over to the sales team?...
by Tabitha | Mar 5, 2024 | Small Business Advice
I’ve been thinking about the value exchange and how we communicate it when selling business services to other businesses. With a product, it’s simple. A banana costs 50p, the customer feels that the banana is worth 50p, and a sale is made. But if you walk into a shop...
by Tabitha | Jul 12, 2023 | Small Business Advice
Have you ever been asked to speak at an event but shied away from it due to the unknown? As a business professional, giving a business talk can be very daunting. You may feel comfortable about a board table, but, a podium and stage is a totally different kettle of...
by Tabitha | May 31, 2023 | Marketing Strategy, Small Business Advice
Fact: You Can Not Market Your Business Effectively If You Do Not Understand Your Target Audience Understanding your target audience is crucial for effective marketing. Without a clear understanding of who your audience is; their needs, likes, dislikes and...
by Tabitha | Apr 3, 2023 | Marketing Strategy, Small Business Advice
If your business is starting to grow and requires professional Marketing support, it is better to hire a marketing freelancer. A flexible freelance strategic marketing consultant will benefit your business more than employing a full-time marketeer. Not only does it...
