At TMA, we believe strict budget management is essential for any successful campaign. Calculating your marketing Return on Investment (ROI) identifies the exact financial value generated from your marketing efforts. It provides a clear metric to assess whether your strategy is driving revenue or draining resources. Knowing this number allows businesses to make informed, data-driven decisions regarding future budgets, activity and expected growth.
To demonstrate the impact of precise tracking and strategy, one of our clients recently achieved a marketing ROI of 574%. From a very small budget, they generated over £250,750 in sales. This level of return is achievable when campaigns are well planned and measured correctly, as well as the importance of clients working together with TMA to achieve success.
Your marketing ROI can be calculated by totalling new customer sales from direct marketing sources, such as website leads, advertising, and events. If you lack direct tracking, you can estimate this figure by taking your total new sales and subtracting those generated by other distinct methods (such as referrals or your sales team). The remaining balance is highly likely the result of untracked branding and marketing efforts.
To see how your marketing activity is performing, try our free TMA marketing ROI calculator below. Input your costs and revenue to determine your current Return on Investment.