by Tabitha | Mar 5, 2024 | Small Business Advice
I’ve been thinking about the value exchange and how we communicate it when selling business services to other businesses. With a product, it’s simple. A banana costs 50p, the customer feels that the banana is worth 50p, and a sale is made. But if you walk into a shop...
by Tabitha | Feb 28, 2024 | Marketing Strategy
No matter what your business is, you need marketing and a marketing strategy. It’s an essential part of your business toolkit. Without marketing at the heart of your strategy for growth, you can be talking to empty rooms. When no one’s there, you can’t make any sales!...
by Tabitha | Feb 21, 2024 | Marketing Strategy
When you’re doing internal marketing for your own business, why does it always feel so hard? Even as a Fractional Marketing Director, I love to create the marketing strategies for my clients but when it comes to writing my own content, I sometimes get stumped. So, why...
by Tabitha | Feb 14, 2024 | Marketing Trends
Sometimes I feel like my role is more than just a marketing consultant, and actually goes into the realm of being a business consultant. But I think this is partly because at The Marketing Associates we believe that marketing is part of the bigger picture for your...
by Tabitha | Feb 2, 2024 | Marketing Strategy
You may have heard or seen the new buzzword ‘Fractional Marketing Director’ being bandied around of late. But what does it mean and how does it potentially affect you and your business? A Fractional Marketing Director is basically a new term for a...
