If your business is starting to grow and requires professional Marketing support, it is better to hire a marketing freelancer. A flexible freelance strategic marketing consultant will benefit your business more than employing a full-time marketeer. Not only does it grow your professional services business through considered and effective marketing in a cost effective and sustainable way, but an outsourced marketing freelancer brings in an external, varied and expert marketing support in a flexible way
But why use Freelance rather than Full Time?
1. Cost, Overheads & Testing
Are you really ready to hire a full-time marketing director? Hiring staff comes with a host of issues; from pensions to sick leave, annual leave, skill set and salary. A professional freelancer marketing consultant doesn’t require any of that. Employing freelance marketing support will support your business whilst enabling yourself and other staff to focus on their daily work. It will also give you the flexibility to test what your business really needs and is ready for. Do you want more overheads or just flexible, affordable professional marketing support?
2. Flexible freelance experts with a wide variety of experience
Employing a marketing freelancer means the latest information and training, years of experience on different sectors and knowledge on the subject. An outsourced strategic marketing consultant can also add a skillset that is up-to-date and varied across the marketing and business sector.
3. Focus on what you are good at
By engaging with a freelance strategic marketer consultant, it allows you to focus on the core business. Outsourcing to a marketing consultant leaves you as a professional service business owner to focus on what you excel at. Wouldn’t it be great to not have to worry about the marketing planning, roll out and management?
4. A fresh pair of eyes and 360 marketing services
Employing a freelance professional such as The Marketing Associates means bringing in a fresh pair of professional eyes to your business. A professional marketing freelancer can support and recommend on all marketing-related topics as well as draw from their personal experience as a business owner themselves. The Marketing Associates also works with a host of related 3rd party professionals from SEO experts to web design, photographers, copywriters and brand experts.
5. Your business success is the freelancer’s success
The marketing consultant needs to constantly prove ROI by delivering business results otherwise the client may take the business elsewhere! A freelance marketing professional is genuinely interested in, and committed to, continually optimising your business’ marketing activity for the best possible results. Outsourcing your marketing means there is less risk of stagnation or possible neglect that can be found within in-house staff.
In conclusion, by using a professional marketing freelancer you save on staff overheads and don’t need to worry about pensions, holidays, sickness and staff training. You will also have access to an experienced strategic marketing professional with a wide range of marketing skills and experience in business. It is also nice to be safe in the knowledge that the consultant only bills for the time spent on your business that is agreed up front.
In fact, using an external consultant is more cost-effective than employing a marketing manager or above!
To read more on the subject check out this Forbes article: 3 Benefits Of Freelancing And The Pitfalls To Look Out For (forbes.com)
At The Marketing Associate we specialise in strategic freelance marketing support for professional service practices. Providing excellent quality advice on your marketing strategy to develop and grow your business on a retained basis.
If you would like to discuss your business’s marketing requirements with an outsourced marketing consultant, then please do not hesitate to contact Tabitha Beasley at The Marketing Associates: Tabitha@themarketingassociates.co.uk or call 01233 720379